Facebook Twitter LinkedIn Google Plus YouTube

WSI Blog

Join me for Next Money Chicago 2017 and Save 25% on Your registration

Eric Cook - Monday, September 04, 2017

Next Money Chicago 2017 
What does it take to succeed in the modern world of finance? Hear insight from the world’s most prominent founders, investors and experts disrupting the industry at Next Money ChicagoRead More

Here Comes Video... Are You Ready?

Eric Cook - Wednesday, January 11, 2017

Google Daydream View VRThis week on my weekly webinar show, I spent some time talking about the power of video as a way to convey your brand and personality online. It also gave me a chance to brag-up my Google Pixel phone and the new Daydream View VR headset that Santa had under the tree for me (actually it was my wife, but Santa sounds more Christmas-ey). Read More

Web Accessibility Impacts All Website Owners - Things You Need to Know

Eric Cook - Monday, January 09, 2017

Web AccessibilityBeginning in August of 2016, the issue of website accessibility under the U.S. ADA (Americans with Disabilities Act) as it relates to websites became a rather important topic of focus for my clients (and me personally), particularly because I work so closely with community bankers. Seems a law firm out of the Pittsburgh area started sending “letters requesting settlement” focused on the financial industry claiming discrimination on behalf of plaintiffs located in a variety of states where my clients are located based on ADA and WCAG 2.0 (Web Content Accessibility Guidelines). Read More

How Marketing Automation Can Help Your Bank Tackle the Top 10 Strategic Priorities for Banking in 2017

Eric Cook - Tuesday, December 20, 2016

Bank Strategic Priorities and Marketing AutomationIt’s no secret I’m a big fan of the website The Financial Brand. For those of us that play in the banking and financial services space, it’s hard to visit their site and not spend half the day reading all the great articles on strategy, social media, digital change, fintech, etc. It’s like a candy store of awesome content and I typically get at least a half-dozen ideas to share with my banking friends every time I stop by. If you’re not subscribed to their email newsletter, you should do that now. Read More

Protect Your LinkedIn Account with Two-Step Verification

Eric Cook - Saturday, December 10, 2016

LinkedIn Two-Step VerificationThere's no doubting that our digital identity is pretty important, especially these days. The last thing any of us want is for someone to compromise one of our social media accounts and start posting, tweeting, connecting as us... without our permission (or knowledge). I've had two-step verification turned on for both Facebook and Twitter for quite some time and recently discovered this feature is now available in LinkedIn as well. I've enabled it, and suggest you do the same. Read More

I'm No Chicken Farmer, But if I Was... (A Story About Marketing Automation)

Eric Cook - Sunday, November 06, 2016

Baby chicken and marketing automationRecently, I've been talking a lot about the concept of marketing automation and how it can be a great way to more effectively manage visitors to your website. With advanced tracking code installed on your site, it's amazing what additional information you get about those who visit you online... and what you can do with that data to help move people along the conversion process, hopefully becoming a customer someday. Read More

We Can't Live Without 'Em - The Power of the Mobile Device

Eric Cook - Monday, September 12, 2016

Mobile PowerWhile the first mobile phones provided consumers with one basic function, to make telephone calls wirelessly, today’s mobile devices do much more than simply allow you to talk with someone else. They have become our web browser video cameras, social media device, navigation guide, gaming platform, appointment calendar, alarm clock, flashlight, etc… Depending on which apps you’ve downloaded, there’s a good chance your mobile device does much more, but suffice to say the days of “just making phone calls” are a thing of the past. Read More

Rapid Responses & Lessons Learned

Eric Cook - Thursday, August 11, 2016

In my previous blog post about being “real time” and thinking on your feet, I shared some observations from a recent webinar on Pokémon Go. Thinking further about the webinar (because there were so many great points to share), I wanted to revisit some of my thoughts and reinforce some points.  Read More

How to Think On Your Feet and React In Real-Time as a Community Banker

Eric Cook - Thursday, July 28, 2016

Ann Chen and Ben PankoninRecently I had the pleasure of being joined by two “social media rock stars” from the banking industry on my monthly Banker Education Series webinar show to talk about the growing trend of Pokémon Go and how to position a bank to react quickly when opportunities like this come along. Ann Chen, Senior Marketing Director for Citizens Bank of Edmund and Ben Pankonin, Co-Founder of Social Assurance are both of the millennial generation and dialed in to social, tech and the what’s on consumers’ minds. Read More

The Unfortunate Reality of Cyberbullying - And What You Can Do About It

Eric Cook - Wednesday, July 27, 2016

Cyber bullyingCyber-bulling is the use of the Internet and related technologies, such as cell phones, to harm other people, in a deliberate, repeated, and hostile manner.” This week on my weekly webinar show, I was joined by social media attorney Deborah Gonzalez, to talk about the very real issue of cyberbullying. To many, this is seen as something that we only need to worry about if we have teenagers, but she shared that 1/3 of employees report they have been the victims of this at the workplace. Read More


Our Corporate Partners
WSI Corporate Partners
CALL US: (269) 841-5007
.