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Before Purchasing a Franchise, Read These Tips on How Not to Not to Get Scammed

By Eric Cook

The Internet is an incredible space for sharing information, building brands and engaging with consumers – unfortunately, it can be difficult to tell good information from bad, and quality franchises from scams. At WSI, an award-winning digital marketing franchise, we care about empowering you, so our team is sharing their best tips and advice to help ensure that you don’t get scammed when you buy a franchise. Read More

Join BES Episode 18 Live - BankTech & Fintech: What’s Going On? with Sam Kilmer from Cornerstone Advisors

By Eric Cook

Sam Kilmer, Cornerstone AdvisorsAre you having a hard time keeping up with all the “tech” flying around the banking sector these days? Core processors are acquiring services and rolling them into their quiver of solutions. Fintech companies are popping up to serve a variety of niche banking needs. On top of all that, you’ve got large competitors changing consumer expectations with the promise of “push-button” mortgage loans and opening a checking account on your iPhone in only five minutes! What’s a community banker to do?  Read More

Website Accessibility Updated From WCAG 2.0 to 2.1 (are you ready?)

By Eric Cook

WSI and AudioEyeAs you may know, web accessibility continues to be a “hot topic” these days (especially for banks). There are a number of ways to address the issue to ensure an accessible experience for your site visitors, and many of our clients have opted to engage AudioEye to help ensure website accessibility. In case you missed the announcement, W3C’s WCAG (Web Content Accessibility Guidelines) recently updated from version 2.0 to 2.1. Given that version 2.0 was established in 2008, the updates not much of a surprise since the Internet has changed just a bit over the past 10 years. Read More

What Happened to Saved Searches in (the Free Version of) LinkedIn?

By Eric Cook

 
LinkedIn Giveth. LinkedIn Taketh Away. LinkedIn Giveth (again). LinkedIn Taketh Away (again). Read More

Join me for Next Money Chicago 2017 and Save 25% on Your registration

By Eric Cook

Next Money Chicago 2017 
What does it take to succeed in the modern world of finance? Hear insight from the world’s most prominent founders, investors and experts disrupting the industry at Next Money ChicagoRead More

Here Comes Video... Are You Ready?

By Eric Cook

Google Daydream View VRThis week on my weekly webinar show, I spent some time talking about the power of video as a way to convey your brand and personality online. It also gave me a chance to brag-up my Google Pixel phone and the new Daydream View VR headset that Santa had under the tree for me (actually it was my wife, but Santa sounds more Christmas-ey). Read More

Web Accessibility Impacts All Website Owners - Things You Need to Know

By Eric Cook

Web AccessibilityBeginning in August of 2016, the issue of website accessibility under the U.S. ADA (Americans with Disabilities Act) as it relates to websites became a rather important topic of focus for my clients (and me personally), particularly because I work so closely with community bankers. Seems a law firm out of the Pittsburgh area started sending “letters requesting settlement” focused on the financial industry claiming discrimination on behalf of plaintiffs located in a variety of states where my clients are located based on ADA and WCAG 2.0 (Web Content Accessibility Guidelines). Read More

How Marketing Automation Can Help Your Bank Tackle the Top 10 Strategic Priorities for Banking in 2017

By Eric Cook

Bank Strategic Priorities and Marketing AutomationIt’s no secret I’m a big fan of the website The Financial Brand. For those of us that play in the banking and financial services space, it’s hard to visit their site and not spend half the day reading all the great articles on strategy, social media, digital change, fintech, etc. It’s like a candy store of awesome content and I typically get at least a half-dozen ideas to share with my banking friends every time I stop by. If you’re not subscribed to their email newsletter, you should do that now. Read More

Protect Your LinkedIn Account with Two-Step Verification

By Eric Cook

LinkedIn Two-Step VerificationThere's no doubting that our digital identity is pretty important, especially these days. The last thing any of us want is for someone to compromise one of our social media accounts and start posting, tweeting, connecting as us... without our permission (or knowledge). I've had two-step verification turned on for both Facebook and Twitter for quite some time and recently discovered this feature is now available in LinkedIn as well. I've enabled it, and suggest you do the same. Read More

I'm No Chicken Farmer, But if I Was... (A Story About Marketing Automation)

By Eric Cook

Baby chicken and marketing automationRecently, I've been talking a lot about the concept of marketing automation and how it can be a great way to more effectively manage visitors to your website. With advanced tracking code installed on your site, it's amazing what additional information you get about those who visit you online... and what you can do with that data to help move people along the conversion process, hopefully becoming a customer someday. Read More


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