﻿<?xml version="1.0" encoding="utf-8"?><!--RSS Genrated: Mon, 06 Apr 2026 23:16:11 GMT--><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:ev="http://purl.org/rss/1.0/modules/event/"><channel><title>WSI Digital - Digital Marketing</title><link>https://www.poweredbywsi.com:443/blog/rss/category/473/digital-marketing</link><atom:link href="https://www.poweredbywsi.com:443/blog/rss/category/473/digital-marketing" rel="self" type="application/rss+xml" /><description>RSS document</description><item><dc:creator><![CDATA[Eric Cook]]></dc:creator><title><![CDATA[The 2% Problem: Why Community Banks Are Losing Gen Z Before the Relationship Even Starts]]></title><link>https://www.poweredbywsi.com/Blog/the-2-problem-why-community-banks-are-losing-gen-z-before-the-relationship-even-starts</link><description><![CDATA[ Let’s Start with the Number That Should Keep You Up at Night 

 I’m going to open with a stat that might sting a little, but I think it’s important for community bankers to sit with it:  only 2% ...]]></description><pubDate>Wed, 25 Mar 2026 12:00:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/the-2-problem-why-community-banks-are-losing-gen-z-before-the-relationship-even-starts</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-230]]></dc:identifier></item><item><dc:creator><![CDATA[Eric Cook]]></dc:creator><title><![CDATA[Community Banking & Digital Marketing Predictions for 2026]]></title><link>https://www.poweredbywsi.com/Blog/community-banking-digital-marketing-predictions-for-2026</link><description><![CDATA[ Every year, our corporate office at WSI releases a forward-looking  digital marketing and AI prediction report . It has become something I genuinely look forward to. Not just because the insights ...]]></description><pubDate>Tue, 16 Dec 2025 15:34:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/community-banking-digital-marketing-predictions-for-2026</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-224]]></dc:identifier></item><item><dc:creator><![CDATA[Eric Cook]]></dc:creator><title><![CDATA[Marketing the Marketing Function: Insights and Takeaways from the 2025 Massachusetts Bankers Connect Conference]]></title><link>https://www.poweredbywsi.com/Blog/marketing-the-marketing-function-insights-and-takeaways-from-the-2025-massachusetts-bankers-connect-conference</link><description><![CDATA[ At this year’s Massachusetts Bankers Connect Conference, I had the chance to deliver a session on something I’ve believed for years:   bank marketing is one of the most misunderstood and undervalued ...]]></description><pubDate>Fri, 12 Dec 2025 16:56:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/marketing-the-marketing-function-insights-and-takeaways-from-the-2025-massachusetts-bankers-connect-conference</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-223]]></dc:identifier></item><item><dc:creator><![CDATA[Eric Cook]]></dc:creator><title><![CDATA[8 Enduring Marketing Principles for Shaping Community Banking of Tomorrow]]></title><link>https://www.poweredbywsi.com/Blog/8-enduring-marketing-principles-for-shaping-community-banking-of-tomorrow</link><description><![CDATA[ 1. Lead with Community Impact 

 Community banks are uniquely positioned to showcase their positive influence on local economies. Instead of just advertising products, focus on highlighting the ...]]></description><pubDate>Mon, 17 Nov 2025 10:30:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/8-enduring-marketing-principles-for-shaping-community-banking-of-tomorrow</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-222]]></dc:identifier></item><item><dc:creator><![CDATA[Eric Cook]]></dc:creator><title><![CDATA[A Banker’s Guide to Understanding Search Engine Marketing (SEM): How to Win with Both Organic and Paid Strategies]]></title><link>https://www.poweredbywsi.com/Blog/a-bankers-guide-to-understanding-search-engine-marketing-sem-how-to-win-with-both-organic-and-paid-strategies</link><description><![CDATA[ As an agency owner who works every day with community banks across the country, I’ve had countless conversations with bank marketing directors about digital visibility. And here’s what we’ve learned ...]]></description><pubDate>Tue, 21 Oct 2025 10:45:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/a-bankers-guide-to-understanding-search-engine-marketing-sem-how-to-win-with-both-organic-and-paid-strategies</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-217]]></dc:identifier></item><item><dc:creator><![CDATA[Elle Humphries]]></dc:creator><title><![CDATA[From Community Banker to Digital Pioneer: Eric Cook’s Journey and the Power of Niche Leadership]]></title><link>https://www.poweredbywsi.com/Blog/from-community-banker-to-digital-pioneer-eric-cooks-journey-and-the-power-of-niche-leadership</link><description><![CDATA[   For those ready to take notes, we’ve        linked the full podcast episode        so you can listen to the conversation in Eric’s own words. But before you click over to check it out, we’ve got ...]]></description><pubDate>Fri, 15 Aug 2025 14:06:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/from-community-banker-to-digital-pioneer-eric-cooks-journey-and-the-power-of-niche-leadership</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-201]]></dc:identifier></item><item><dc:creator><![CDATA[Eric Cook]]></dc:creator><title><![CDATA[Messages Community Banks Should Use in Their Digital Messaging Efforts]]></title><link>https://www.poweredbywsi.com/Blog/messages-community-banks-should-use-in-their-digital-messaging-efforts</link><description><![CDATA[ This article isn't just about generic suggestions; it's about diving deep into untapped messaging opportunities. What are the stories community banks aren’t telling? What misconceptions are we ...]]></description><pubDate>Wed, 04 Jun 2025 12:00:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/messages-community-banks-should-use-in-their-digital-messaging-efforts</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-197]]></dc:identifier></item><item><dc:creator><![CDATA[Eric Cook]]></dc:creator><title><![CDATA[Digital Advertising for Community Banks: A Comprehensive Guide for Marketing Directors and CEOs]]></title><link>https://www.poweredbywsi.com/Blog/digital-advertising-for-community-banks-a-comprehensive-guide-for-marketing-directors-and-ceos</link><description><![CDATA[ If doing digital advertising themselves (or managing vendor relationships), bank marketing directors have to keep up with changes, explain those changes to CXOs, run different types of campaigns, ...]]></description><pubDate>Thu, 22 May 2025 12:00:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/digital-advertising-for-community-banks-a-comprehensive-guide-for-marketing-directors-and-ceos</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-196]]></dc:identifier></item><item><dc:creator><![CDATA[Eric Cook]]></dc:creator><title><![CDATA[How Purpose-Driven SEO and Search Intent Are Transforming Community Bank Marketing]]></title><link>https://www.poweredbywsi.com/Blog/how-purpose-driven-seo-and-search-intent-are-transforming-community-bank-marketing</link><description><![CDATA[ In this post, we’ll explore how understanding search intent and brand authority can help your community bank improve its SEO strategy and attract the right customers at the right time. 

 1. ...]]></description><pubDate>Tue, 15 Apr 2025 12:00:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/how-purpose-driven-seo-and-search-intent-are-transforming-community-bank-marketing</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-193]]></dc:identifier></item><item><dc:creator><![CDATA[Eric Cook]]></dc:creator><title><![CDATA[How Community Banks Can Win in the Digital Age: Key Takeaways from My Digital Banking School Session]]></title><link>https://www.poweredbywsi.com/Blog/how-community-banks-can-win-in-the-digital-age-key-takeaways-from-my-digital-banking-school-session</link><description><![CDATA[ 
 This program was the first of its kind in the industry and remains the only dedicated banking school  exclusively focused on digital banking and transformation , bringing together  hundreds of ...]]></description><pubDate>Wed, 26 Mar 2025 12:00:00 GMT</pubDate><guid>https://www.poweredbywsi.com/Blog/how-community-banks-can-win-in-the-digital-age-key-takeaways-from-my-digital-banking-school-session</guid><dc:identifier><![CDATA[a9199931-322b-40b5-87d8-b5b523d15258-194]]></dc:identifier></item></channel></rss>