Digital Marketing Solutions for Community Banks

We know banking… and not just because we’ve got a checking account and built a few (ok, a lot of) bank websites.



Some History

Prior to starting his digital marketing practice back in 2007, Eric Cook was actually a community banker for 15 years. He started on the teller line serving customers and learning the business from the ground up. Over the years, he held just about every position in the bank. Marketing, technology, operations, retail, lending, human resources, security officer... even compliance. When he left the bank to pursue his passion for the Internet and decided to "go digital" in 2007, was regional president for a publicly-traded bank in south-central Michigan.

Your Bank’s One-Stop Digital Partner

For a bank to remain relevant in today’s online world, you cannot afford to cobble together a digital plan. But all too often, we talk with banks that have their website (which typically is not mobile-friendly), traditional advertising, email marketing, social media efforts and other “digital assets” disconnected and not leveraging one another. By getting the experts from WSI into the mix, we’ll first help to audit what’s currently in place and help develop a plan to get better organized.

While you’re encouraged to let us put our experience to work and become your preferred partner in these areas, we also can work with existing vendors as your liaison and add our knowledge to your organization. During his 15 years in banking, Eric was instrumental in the development of several key banking initiatives such as online banking, real-time ATM and debit card processing, core processor upgrades, website development, online lending, customer profitability, item processing enhancements… and that’s just the short list. Maintaining these connections allows him to be a “technology matchmaker” for your institution and help find the right solution.

Persona Plus

Understand Your Customers Better

Designed to help community bankers “connect the dots” between their existing customer base and how to properly market to them online, we’ve developed a service called Persona+. This enhanced functionality takes a limited set of data from your core system such as name, address and high-level account profile information, and cross-matches it with available consumer niche codes and personality information.
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The LinkedBanker

The LinkedBanker is a mentorship-based group learning and support program. Within The LinkedBanker you will find expert guidance and a community of like-minded bankers. Grow your book of business and build your personal brand with the tools, strategies, and coaching in this highly valuable community. Navigating the online world presents unique challenges for bankers. There are privacy, culture, and compliance considerations, just to name a few. That’s why it’s fortunate to have a trusted guide with decades of experience in both banking and online marketing! 
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Banker Education Series

Our Team

By combining experts from various fields, we can develop an integrated strategy that makes the most effective use of your marketing dollars.

The WSI Culture

The WSI culture is based on the notions of community, trust and a strong passion for helping our clients grow their businesses with digital marketing.

WSI's Trophy Case

We hate to brag (okay no we don’t), but we’ve won a lot of awards. Since 2007, the WSI network is credited with winning 100 WMA WebAwards!

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