Our Deep Commitment to Community Banking

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Built by Bankers. Driven by Digital. Focused on Your Success.

At WSI, we don’t just work with community banks — we come from banking. Our deep roots in the financial services industry shape everything we do, from how we build websites and design marketing strategies to how we support our clients through transformation and growth.

We understand the importance of compliance, customer trust, and relationship-driven service — because we’ve lived it.

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Banking Is in Our DNA

Our founder, Eric Cook, spent 15 years as a community banker, serving as a senior leader, digital pioneer, and trusted advisor to both customers and colleagues. In 2007, he left traditional banking to launch WSI with a vision to help banks embrace the digital world without losing the personal touch that sets them apart.

Since then, Eric and the WSI team have worked with financial institutions across the U.S., providing:

Secure, compliant, and easy-to-manage bank websites that serve customers with confidence
Custom digital strategies built for the needs of modern banks
Social media strategies, content, and email marketing tailored to the banking voice
Innovative AI advisory services and strategic guidance to embrace the "world of artificial intelligence"
Speaking and training programs that empower bank leaders to grow online

Helping Financial Institutions Thrive in a Digital Age

Whether we’re building a new website, launching a social campaign, or leading a workshop for state banking associations, our mission is the same: To help financial institutions grow stronger by using digital tools in smart, compliant, and customer-focused ways.

We know what makes community banking special — and we’re committed to helping it succeed in the modern world.

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Looking for a partner who understands your industry from the inside out?

Let’s Build Something Great Together!

Let’s talk about what’s next

Here are a few testimonials from our happy customers

"When the bank needed to update our website and take the next step in our evolution, we selected WSI to be our strategic partner. Together with his talented team of digital professionals, Eric not only led us through the process..."

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Craig Cumberworth - President, Andover Bank
"For more than 10 years, Eric Cook and his team at WSI have been an essential partner for me and for our bank. With a small marketing department, I’ve relied on WSI to fill critical gaps with their deep knowledge of banking..."

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Chad Montgomery, Marketing Director - First Bank of Berne
"Working with WSI doesn't even feel like work. It's a comfortable, professional partnership that has yielded great things for our bank. The expertise, competency and reliability of everyone at WSI is amazing! They are always willing to help, and they genuinely want the very best for their clients..."

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Deanne Murdoch, IT/Marketing Director - Thumb Bank & Trust
"What I appreciate most about the WSI team? When I am just not sure of the right approach, they take the time to help me work through scenarios to make our digital footprint the best it can be..."

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Autumn Bucy, Marketing Manager - Hendricks County Bank
"The bank has been a long-time partner with WSI, primarily due to their deep understanding of the banking space and how we need to position ourselves online...."

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Lars Frey, Vice President - Queensborough National Bank & Trust Company
"Working with WSI has been an incredible experience. From day one, their team took the time to understand our goals and has guided us every step of the way...."

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Michelle Becker, Director of Mortgage Lending & Senior Vice President - Dream First Bank