Banking Is in Our DNA

Our founder, Eric Cook, spent 15 years as a community banker, serving as a senior leader, digital pioneer, and trusted advisor to both customers and colleagues. In 2007, he left traditional banking to launch WSI with a vision to help banks embrace the digital world without losing the personal touch that sets them apart.

Since then, Eric and the WSI team have worked with financial institutions across the U.S., providing:

• Secure, compliant, and easy-to-manage bank websites that serve customers with confidence
• Custom digital strategies built for the needs of modern banks
• Social media strategies, content, and email marketing tailored to the banking voice
• Innovative AI advisory services and strategic guidance to embrace the "world of artificial intelligence"
• Speaking and training programs that empower bank leaders to grow online

Helping Financial Institutions Thrive in a Digital Age

Whether we’re building a new website, launching a social campaign, or leading a workshop for state banking associations, our mission is the same: To help financial institutions grow stronger by using digital tools in smart, compliant, and customer-focused ways.

We know what makes community banking special — and we’re committed to helping it succeed in the modern world.