Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

Here at WSI, we believe it is important to share our ideas and success stories to help make YOU smarter. We think our Blog is a great way to get started, as well as guide you to your own success.

Secure and Efficient: Tailoring Website Development Solutions for Modern Banking

Websites & Accessibility

Secure and Efficient: Tailoring Website Development Solutions for Modern Banking

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



The financial landscape is rapidly evolving with the integration of digital strategy into every facet of the banking experience. As traditional banking continues to give way to digital engagement, website development strategies have become the cornerstone of modern banking differentiation. 

Here at WSI, with our long-standing heritage rooted in community banking and digital marketing, we stand at the forefront of this transformation, offering customized solutions to enhance the digital journey of community banks and their customers.

Understanding the Digital Shift in Banking

Website Questions

Today's consumer expects instant access to banking information and account services. From checking balances to the completion of online loan applications, this ease and convenience often begins at the bank’s website. Banks are under pressure to deliver these services online securely and efficiently, with a user experience that rivals leading tech companies. At WSI we understand the need for banks to transition seamlessly into the digital realm. Starting my banking career in 1992, I love being able to put my 30+ years of combined banking and digital marketing expertise to work for my clients. Together with our team of digital experts, we champion the cause of community banks by implementing web development solutions that address:

  • User Experience (UX) and User Interface (UI) design
  • Regulatory compliance and security measures
  • Integration with banking software and APIs
  • Mobile responsiveness and accessibility
  • Enterprise-grade content management system

Creating a Secure Online Banking Environment

One of the paramount concerns in online banking is security. Cyber-attacks are becoming more sophisticated, and banks are prime targets. Emphasizing a proactive approach, WSI's web development solutions and our hosting environment focus on robust security protocols. By leveraging advanced IP filtering methods, multi-factor authentication, and continuous security monitoring, we ensure that our clients' websites remain safe and secure.

Compliance with Regulatory Standards

Banks operate in a highly regulated environment. It's not just about implementing technology, but doing so within the stringent framework of banking regulations. WSI's history in community banking gives us unique insights into regulatory requirements like FFIEC guidelines, FDIC standards, and accessibility best practices. Our web solutions are not just secure; they are designed to stand the test of regulatory scrutiny and meet your vendor management requirements.

Enhancing User Experience with Intuitive Design

WSI's expertise extends to creating an online presence that is easy to navigate, converts visitors into customers, and is intuitive to maintain. We understand that a bank's website is often the first point of interaction with potential customers, which is why our team meticulously crafts layouts and designs that are not only visually appealing but also easy to navigate. By focusing on UX/UI design, we streamline customer journeys, reducing friction and enhancing satisfaction. This invariably leads to improved customer retention and acquisition.

Mobile Availability – A Necessity

In an era where smartphones are the go-to device for all of life’s needs, mobile access to banking information has also become a necessity. WSI ensures that the website solutions we develop are mobile-friendly, offering a consistent experience across both desktop and mobile platforms. Features such as tap-to-touch calling, easy-to-use mobile menus, and quick access to key banking information are some of the mobile-specific capabilities that we integrate into our web development projects.

Partnering for Digital Excellence in Banking

WSI's commitment to the banking community goes beyond simply building great websites; we actively play a part in shaping the future of banking innovation. By speaking at bank conferences and conventions, I enjoy sharing insights and learning from industry peers. For community banks looking to thrive in the digital era, a partnership with WSI offers access to deep industry knowledge, technological expertise, and a shared strategic vision for success. Contact us today to get started.


Contact author

scroll top