Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

Here at WSI, we believe it is important to share our ideas and success stories to help make YOU smarter. We think our Blog is a great way to get started, as well as guide you to your own success.

Digital Minds - Third Edition

WSI Book

Digital Minds - Third Edition

A Strategic Approach to Connecting and Engaging With Your Customers Online

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



Now in its 3rd edition, WSI's best-selling Digital Minds series is here and available to help you build a comprehensive digital marketing strategy. Entitled Digital Minds: A Strategic Approach to Connecting and Engaging With Your Customers Online, you'll find 12 chapters written by WSI consultants from around the world, including our very own Eric Cook (who wrote Chapter 7, which is all about "Conversational Marketing"). 

The book serves as a guide for the implementation of a practical digital strategy, with real-world examples and practical how-to advice, whether you're just starting out on your digital journey or have been working on your efforts for a while. Available on Amazon in paperback, hardcover, and Kindle versions, we're also pleased to provide each individual chapter as its own PDF download below as well.

Downloadable book chapters

Need some help with your bank's digital marketing strategy?

If you are looking for help with your bank's digital marketing strategy, then look no further than the experts at WSI. With 30 years of combined banking and digital marketing experience, you'll be hard-pressed to find a better partner for all your digital needs. We're here to help get you on the right path and would love to talk about your online goals to help build a plan and get you there - together.



Contact author

scroll top