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BES - What the Heck is Apple Pay...

Banking Industry

BES - What the Heck is Apple Pay...

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Meet Eric Cook

Eric Cook is Chief Digital Strategist at WSI and a former community banker with more than 15 years of industry experience. Since building his first bank website in 1995, Eric has helped financial institutions navigate digital marketing, website strategy, online visibility, and emerging technology. He has led his WSI agency since 2007 and is passionate about helping banks stay relevant in a rapidly changing digital world, including the growing impact of AI. Eric holds degrees from Alma College and Western Michigan University and is a graduate of the Graduate School of Banking at the University of Wisconsin-Madison, where he now serves as faculty. He also teaches and speaks nationwide on digital strategy, innovation, and AI in banking, and is the founder of The LinkedBanker, a mentoring and mastermind community for banking professionals.

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Summary:

I'm excited to announce the second episode has been scheduled for my new Banker Education Series monthly webinar and I'll be joined by Kathleen Craig, founder and president of a cool Michigan-based company HT Mobile Apps.

I'm excited to announce the second episode has been scheduled for my new Banker Education Series monthly webinar and I'll be joined by Kathleen Craig, founder and president of a cool Michigan-based company HT Mobile Apps. In addition to being a fellow "recovering banker" and had worked in the industry for several years, she also is a presenter and speaker at bank conferences and conventions. She'll be talking about Apple Pay and has some great information on her blog that you may want to check out!

I had the pleasure of hearing her present at a recent Michigan Bankers Association event in Traverse City, MI on mobile banking. As a digital marketer (and "banker at heart") both of these topics are near and dear to me and it's apparent that consumers are using mobile devices more today than ever, with no signs of slowing down. In fact, on a recent WSI conference call we had someone from Google to provide an update on their April 21st "mobilegeddon" update and he indicated they expect this year mobile search activity will surpass desktop search. Despite this fact, however, he also stated that 77% of global websites are NOT mobile friendly - which of course creates a nice opportunity for me as a digital marketer and someone that helps build mobile friendly websites!

But back on topic for the Banker Education Series... Kathleen is going to join me on Thursday, May 21st at 3 pm Eastern and share some information about Apple Pay, the mobile phone giant's way to facilitate payments without having to use "plastic." We'll be discussing what Apple Pay means for community bankers (should we be concerned), how it changes the security around a transaction and what community bankers (and others in the payments industry) need to know.

Read more about the session over at the BES page or you can register right now if you like. Also, be sure to sign up for the email notifications so that you'll get updates on future episodes and have an opportunity to join us each month.

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