Digital Marketing Whitepapers

WSI’s digital marketing whitepapers are designed to give you a high-level overview of a specific tactic or strategy and coincide with the chapters of our best-selling book, Digital Minds. Enjoy!

Chapter 1 - Competitor Analysis (418 KB)

Chapter 2 - Website Development (377 KB)

Chapter 3 - eCommerce (165 KB)

Chapter 4 - Content Marketing (333 KB)

Chapter 5 - Social Media (213 KB)

Chapter 6 - Digital Advertising (610 KB)

Chapter 7 - Landing Page Optimization (449 KB)

Chapter 8 - SEO (Search Engine Optimization) (293 KB)

Chapter 9 - Mobile Devices (477 KB)

Chapter 10 - Email Marketing (216 KB)

Chapter 11 - Marketing Automation (168 KB)

Chapter 12 - Analytics (201 KB)

Additional Resources

Below you'll also find some of our long-time favorite whitepapers for your reading pleasure.

5-Steps to Mastering the Art of Social Selling (190 KB)

7 Awesomely Advanced Ways To Get More From Your PPC Campaigns (185 KB)

Creating Buyer Personas (2891 KB)

How To Fix The 5 Content Marketing Mistakes You Might Be Making (189 KB)

How to Rethink SEO with WSI's AdaptiveSEO™ (2640 KB)

Why You Need To Enter The Wonderful World Of Display Ads (214 KB)

WSI Digital Subway Map PNG (from the book Digital Minds) (631 KB)