Digital Marketing Whitepapers
WSI’s digital marketing whitepapers are designed to give you a high-level overview of a specific tactic or strategy and coincide with the chapters of our best-selling book, Digital Minds. Enjoy!
Chapter 1 - Competitor Analysis (418 KB)
Chapter 2 - Website Development (377 KB)
Chapter 3 - eCommerce (165 KB)
Chapter 4 - Content Marketing (333 KB)
Chapter 5 - Social Media (213 KB)
Chapter 6 - Digital Advertising (610 KB)
Chapter 7 - Landing Page Optimization (449 KB)
Chapter 8 - SEO (Search Engine Optimization) (293 KB)
Chapter 9 - Mobile Devices (477 KB)
Chapter 10 - Email Marketing (216 KB)
Chapter 11 - Marketing Automation (168 KB)
Chapter 12 - Analytics (201 KB)
Additional Resources
Below you'll also find some of our long-time favorite whitepapers for your reading pleasure.
5-Steps to Mastering the Art of Social Selling (190 KB)
7 Awesomely Advanced Ways To Get More From Your PPC Campaigns (185 KB)
Creating Buyer Personas (2891 KB)
How To Fix The 5 Content Marketing Mistakes You Might Be Making (189 KB)
How to Rethink SEO with WSI's AdaptiveSEO™ (2640 KB)
Why You Need To Enter The Wonderful World Of Display Ads (214 KB)
WSI Digital Subway Map PNG (from the book Digital Minds) (631 KB)