Everybody and their mother now has a smartphone, but that doesn't mean everybody and their mother is an expert, or even competent, smartphone user. When popular trends or patterns take off, the masses usually follow - for better or worse.

Remember when "twerking" took over the world and then that girl twerked herself on fire? Oh right, that was a hoax (why did you have to ruin a perfectly good example, Jimmy Kimmel?). However, the point remains; just because a large group of people is doing the same thing doesn't mean they are doing well.

Enter content marketing, the digital darling of 2013. According to  WordPress, just one (albeit huge) content management platform, users are producing 41 million new posts and 541 million comments per month. That's without including the other major content platforms or anything fully customized. That's a lot of content. Suffice to say when it comes to content marketing, everybody is doing it. Or at least everybody is trying.