Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

Here at WSI, we believe it is important to share our ideas and success stories to help make YOU smarter. We think our Blog is a great way to get started, as well as guide you to your own success.

Social Media Marketing Tips for Banks

Social Media Marketing Tips for Banks

What to Include to Wow Your Clients

Elle Humphries by Elle Humphries

Director of Marketing

Contact author Full biography

Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!



Social media marketing doesn’t have to be a chore. Anyone in financial services can use it to inform, educate, entertain, and celebrate with their clients, enjoying higher levels of engagement while building trust with customers. However, I realize that social media marketing isn’t easy for everyone, so here are some tips on how to pack a punch through your online marketing efforts!

The Best Social Media Marketing

There are several platforms to consider when you’re on social media, so which ones are right for you? Many banks feel at home on Facebook and LinkedIn, since platforms lend themselves to longer-form content and a more professional approach. They’re great for banks (and definitely where you should start if you’re just getting your feet wet) but there are other fantastic options for you to look into.

One of these options is Clubhouse, the audio-only platform that launched just over a year ago. Or get creative on Twitter and Instagram by looking at what other banks are doing for inspiration. TikTok is widely underused by bankers, but trailblazers may want to extend their social media presence there, especially if you want to appeal to younger customers. 

Check out our social selling mastery course to get more pointers on how to maximize your social media engagement and drive revenue! 

Add Flair to Social Media with Video

You don’t have to invest in a professional studio in order to add a video to your social media endeavors. Today’s smartphone cameras are so high-end that pretty much anyone with a phone can record a nice-looking video for very little cost. Add a tripod for stability and an external microphone to get great audio, and you’ll be hard-pressed to tell the difference between today’s phone and a higher-end video camera  

Still not sure if you want to include videos? Website landing pages that include a video can increase conversion rates by up to 86%. For a successful social media marketing strategy with video, plan it out in advance (everything from the platform to the video types to the content). Create, schedule, and promote the videos. Don’t forget to check your data and analytics to see how the videos did!

Email Marketing They Can’t Help But Click

Since 54% of smartphone users check email on their phones several times a day, there’s a great opportunity for you to grab their attention, that is - if you can come up with the right marketing strategy. There are plenty of tips on how to create fantastic email marketing campaigns out there, but if you get stuck, don’t hesitate to contact us

At WSI Digital, we know how to flawlessly blend your social media marketing efforts with your banking message to build connections. 


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