There are many benefits to Facebook for business growth. If you’re new to Facebook ads, it can be tough to navigate all of the ad formats, budget considerations, targeting capabilities, and best practices. Lucky for you, we know exactly how to simplify and explain Facebook ads for banks in a way that’s easy to understand, but first, let’s talk about why you need Facebook ads.
Why Should You Use Facebook Ads?
Facebook is Popular with Your Clients
95% of the US population over 12 years of age is aware of Facebook. Over half (55.9%) of Facebook’s audience is between the ages of 18 and 34. 63% of the US population over 12 uses Facebook. Chances are, some of that 63% are potential clients for you! Not surprising, since it’s the world’s third-most-popular website (outranked only by Google and YouTube). Users spend 34 minutes a day, on average, using the platform. And last but not least, 54% of American social media users say that Facebook is the platform they use most often.
⭐REGISTER FOR OUR FREE WEBINAR TO LEARN MORE⭐
Facebook Ads Make Customer Research Simple
48.5% of B2B decision-makers use Facebook for research. That’s a no-brainer, since, as we already mentioned, there are so many targeting capabilities available to Facebook advertisers. Facebook’s Business Suite has analytics built right in, allowing you to find the consumer insights you need. Creating a Business Suite account for yourself is easy, and it’s absolutely free, so there’s no reason why you shouldn’t take advantage of this feature.
Facebook Ads are Great for Local Businesses
Facebook users love local businesses. From February to May 2020, clicks on searches for local businesses increased 23% and two-thirds of Facebook users visit a local business page at least once a week. Facebook is also diligent about protecting your content. In six months, they removed nearly 4 million pieces of content for copyright and trademark infringement. The average Facebook user clicks 12 ads per month and 47% of Facebook’s ad revenue comes from the US and Canada.
Next Steps - Free Webinar to Learn More
If you’re convinced of the power of Facebook advertising, you’ll want to join our webinar. “Facebook Ads for Business Growth: Simplified and Explained” will give you all the information you need to begin growing your banking business by using Facebook ads. We’ll teach you why understanding your target audience is crucial to success, how to measure the impact of your advertising spend on Facebook, and much more! This webinar will take place on Wednesday, July 28, 2021, from 12:00 - 12:45 PM EDT. Register now and even if you can’t attend the event live, by registering you’ll be sure to get notified when the recording is available for watching later on your own time!