Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

Here at WSI, we believe it is important to share our ideas and success stories to help make YOU smarter. We think our Blog is a great way to get started, as well as guide you to your own success.

Why You Should Be Advertising Your Bank on Facebook

Why You Should Be Advertising Your Bank on Facebook

Because That’s Where All The People Are!

Elle Humphries by Elle Humphries

Director of Marketing

Contact author Full biography

Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!



There are many benefits to Facebook for business growth. If you’re new to Facebook ads, it can be tough to navigate all of the ad formats, budget considerations, targeting capabilities, and best practices. Lucky for you, we know exactly how to simplify and explain Facebook ads for banks in a way that’s easy to understand, but first, let’s talk about why you need Facebook ads. 

Why Should You Use Facebook Ads?

Facebook is Popular with Your Clients

95% of the US population over 12 years of age is aware of Facebook. Over half (55.9%) of Facebook’s audience is between the ages of 18 and 34. 63% of the US population over 12 uses Facebook. Chances are, some of that 63% are potential clients for you! Not surprising, since it’s the world’s third-most-popular website (outranked only by Google and YouTube). Users spend 34 minutes a day, on average, using the platform. And last but not least, 54% of American social media users say that Facebook is the platform they use most often. 

Facebook Ads Make Customer Research Simple

48.5% of B2B decision-makers use Facebook for research. That’s a no-brainer, since, as we already mentioned, there are so many targeting capabilities available to Facebook advertisers. Facebook’s Business Suite has analytics built right in, allowing you to find the consumer insights you need. Creating a Business Suite account for yourself is easy, and it’s absolutely free, so there’s no reason why you shouldn’t take advantage of this feature. 

Facebook Ads are Great for Local Businesses

Facebook users love local businesses. From February to May 2020, clicks on searches for local businesses increased 23% and two-thirds of Facebook users visit a local business page at least once a week. Facebook is also diligent about protecting your content. In six months, they removed nearly 4 million pieces of content for copyright and trademark infringement. The average Facebook user clicks 12 ads per month and 47% of Facebook’s ad revenue comes from the US and Canada. 

Next Steps - Free Webinar to Learn More

If you’re convinced of the power of Facebook advertising, you’ll want to watch our webinar. “Facebook Ads for Business Growth: Simplified and Explained” will give you all the information you need to begin growing your banking business by using Facebook ads. We’ll teach you why understanding your target audience is crucial to success, how to measure the impact of your advertising spend on Facebook, and much more!



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