Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

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Digital Marketing

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Eric Cook by Eric Cook

Chief Digital Strategist

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Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



What does it take to succeed in the modern world of finance? Hear insight from the world’s most prominent founders, investors and experts disrupting the industry at Next Money Chicago.

Spend the day (September 26, 2017) exploring the future of financial technology and services, networking with the biggest names in fintech and banking, and meeting the world’s most innovative fintech startups. Enjoy this phenomenal day for an incredible price by using our exclusive promo code below when you register:


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Keynote Speakers

Brett King Brett King, Founder/CEO, Moven, Bestselling Author, Radio Host, TV Commentator
Is your bank ready to adapt? Chances are, you don’t have a choice. There is a promised level of disruption that will come with the Augmented Age– an age that will see more changes in the next 20 years than in the last 250. Following on from the Industrial or Machine Age, the Space Age, and the Digital Age, the Augmented Age will be based on four key disruptive themes– Artificial Intelligence, Experience Design, Smart Infrastructure, and HealthTech.
Jim Marous Jim Marous, Publisher Digital Banking Report, Co-Publisher, The Financial Brand
Building better engagement by collecting (and using) customer insights to drive more personalized experiences. Providing value in return for linkages to sources that can lift the experience to new levels. Instead of cross-selling, using this collaboration to help the customer buy. Jim will discuss all of that, with a focus on the value of geolocation, artificial intelligence, augmented reality, and voice technologies.

New Confirmed Speakers

  • Jean Donnelly - Executive Director, FinTech Sandbox
  • Karen Mitchell - Manager, Financial Institution Practice, Wipfli
  • Lohit Kalburgi - Global Head of Customer Experience, BBVA
  • John Epperson - Principal, Global Regulatory Risk, Compliance & Fintech Services, Crowe Horwath LLP
  • Aaron Oliver - Director, Next Money Dubai

More About Next Money and Event Details

The Next Money organization has been conducting financial conferences and events around the world since 2012. You can get additional details about Next Money Chicago, including the schedule, speakers and venue by clicking here.

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Looking forward to Next Money Chicago! Join the biggest names in #fintech and #banking on 9/26. #NMCHI17 @nextmoney_ (Click to tweet!)



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