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BES Episode 19 - A Peek Inside the Alloy Labs Alliance

Banker Education Series

BES Episode 19 - A Peek Inside the Alloy Labs Alliance

Eric Cook by Eric Cook

Chief Digital Strategist

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Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



Keeping in line with the theme of banking technologies and the fintech revolution, BES Episode 19 features two powerhouse guests helping to shape the future of fintech.

Maybe you saw the news in American Banker, Forbes, Business Insider, or elsewhere about the public launch of the Alloy Labs Alliance, a new member-driven shared innovation lab and accelerator that FinTech Forge founded with 12 regional and community banks from around the country.

Session Date: January 8, 2019 @ 2 pm Eastern

FinTech Forge Co-Founders Jason Henrichs and JP Nicols will join us to give us the inside scoop of how it came together, what they have accomplished so far, and what lies ahead in 2019.

We will also talk about FinTech Forge's trademark FIRE™ process (Fast, Iterative, Responsive Experiments), which underpins the philosophy of the Alloy Labs Alliance. It has been featured in leading industry events and publications and has been taught at 4 of the 6 leading graduate schools of banking.

  • Foundational frameworks for funding, governance, prioritization, and risk management to manage innovation without a full-time innovation team
  • An empirical approach to value creation, including an internal accelerator process to quickly turn ideas into results
  • Peer Workgroups to deep-dive and collaborate on new solutions for specific opportunities or challenges
  • Strategic investments in promising fintech companies at a level difficult and costly to achieve working alone

To make sure that you're on top of the changes in fintech and where banking is headed, you'll want to reserve your spot for this webinar. Even if you cannot attend live, be sure to register below and be among the first to know when the replay is ready for viewing!


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