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Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

Here at WSI, we believe it is important to share our ideas and success stories to help make YOU smarter. We think our Blog is a great way to get started, as well as guide you to your own success.

Digital Minds - Third Edition

Digital Marketing

Digital Minds - Third Edition

A Strategic Approach to Connecting and Engaging With Your Customers Online

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Meet Eric Cook

Eric Cook is Chief Digital Strategist at WSI and a former community banker with more than 15 years of industry experience. Since building his first bank website in 1995, Eric has helped financial institutions navigate digital marketing, website strategy, online visibility, and emerging technology. He has led his WSI agency since 2007 and is passionate about helping banks stay relevant in a rapidly changing digital world, including the growing impact of AI. Eric holds degrees from Alma College and Western Michigan University and is a graduate of the Graduate School of Banking at the University of Wisconsin-Madison, where he now serves as faculty. He also teaches and speaks nationwide on digital strategy, innovation, and AI in banking, and is the founder of The LinkedBanker, a mentoring and mastermind community for banking professionals.

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Summary:

Now in its 3rd edition, WSI's best-selling Digital Minds series is here and available to help you build a comprehensive digital marketing strategy. Entitled Digital Minds: A Strategic Approach to Connecting and Engaging With Your Customers Online, you'll find 12 chapters written by WSI consultants from around the world, including our very own Eric Cook (who wrote Chapter 7, which is all about "Conversational Marketing"). 

The book serves as a guide for the implementation of a practical digital strategy, with real-world examples and practical how-to advice, whether you're just starting out on your digital journey or have been working on your efforts for a while. Available on Amazon in paperback, hardcover, and Kindle versions, we're also pleased to provide each individual chapter as its own PDF download below as well.

Downloadable book chapters

Need some help with your bank's digital marketing strategy?

If you are looking for help with your bank's digital marketing strategy, then look no further than the experts at WSI. With 30 years of combined banking and digital marketing experience, you'll be hard-pressed to find a better partner for all your digital needs. We're here to help get you on the right path and would love to talk about your online goals to help build a plan and get you there - together.

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