Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

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7 Awesomely Advanced Ways to Get More from you PPC Campaigns


7 Awesomely Advanced Ways to Get More from you PPC Campaigns

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



Check out our eBook with seven amazingly awesome tips to get the most out of your pay per click (PPC) advertising efforts. Starting with the basics, we cover some pretty advanced tips to bring out your inner ad-ninja!

In this free eBook from your friends at WSI, we shed some light on seven ways to maximize your efforts when it comes to pay per click (PPC) advertising. We do this every day, so feel free to benefit from our expertise!

You'll learn the following key tips about how to get the most out of your PPC efforts: 

  1. First, master the basics (and we'll tell you what they are).
  2. Leverage your PPC data to benefit your SEO efforts.
  3. Use PPC to accomplish more than one goal.
  4. Reach new audiences and markets.
  5. Target customers anywhere and everywhere.
  6. Learn more about your competitors than you think you can.
  7. Measure and improve your conversion rate.

Whether you're looking to run your own PPC campaign or just want to be a more informed buyer of PPC services, you'll find this eBook a helpful resource to add to your virtual bookshelf. Oh, and if you'd like someone to help manage your advertising efforts, let us toss our hat in the ring. Just get in touch and we'll be happy to chat about your advertising needs and how we can help!


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