Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

Here at WSI, we believe it is important to share our ideas and success stories to help make YOU smarter. We think our Blog is a great way to get started, as well as guide you to your own success.

Using Buyer Personas to kick start your Digital Marketing strategy with WSI’s Cormac Farrelly

Webinars

Using Buyer Personas to kick start your Digital Marketing strategy with WSI’s Cormac Farrelly

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of DigitalRCP.com, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.

x

Summary:

The following webinar was originally posted on January 22nd, 2020 as part of a series of shows focused on WSI’s 3rd edition of the best-selling book, Digital Minds. For each of these webinars, I spent time with fellow authors and discussed their chapter - and the strategies it contains to help get the most out of your digital marketing strategy. Enjoy! ~Eric :-)

It’s virtually impossible to put a successful marketing campaign together if you don’t know who it is that you’re directing your marketing at!

Defining the perfect target audience or market is a challenge faced by brands in all industries across the world.  Assuming you have a great product or service, getting this right usually means success but getting it wrong often leads to failure.

If you try to communicate with everyone, no one hears your message.  This is exactly why you need to understand the specific buyer that you are trying to reach - what keeps them awake at night, what they’re interested in, what they’re not interested in and ultimately what your company’s differentiators are so these unique selling points can be included in your marketing messages.

Can buyer personas be YOUR secret weapon?

For this show I’ll be joined by fellow WSI consultant and Digital Minds author, Cormac Farrelly, and we’ll introduce the concept of buyer personas and how we can use these fictitious representations of your ideal customer to get a clearer picture of your target market and fine tune your marketing efforts to help grow your business in 2020.

Meet our Guest - Cormac Farrelly

CormacFarrellyCormac is a Digital Marketing Strategist. He enjoys helping executives and management teams understand how to take advantage of digital technologies to grow their brands online. He runs a WSI digital marketing agency based in Dublin Ireland and directs a team of creative, analytical, and technical marketing professionals to develop strategically relevant digital campaigns for his clients.

Before joining WSI in 2007, Cormac spent 15 years running large scale consulting projects for professional service companies like KPMG and BearingPoint. He also managed Oracle’s consulting practice in Ireland through a period of significant growth where delivery capability doubled to meet and drive aggressive revenue projections. Cormac is a regular speaker on Digital Marketing topics at International conferences.
 

Print
408
VIEW ALL BLOG POSTS

Contact author

x
scroll top