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The LinkedBanker One Year Recap

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The LinkedBanker One Year Recap

Eric Cook by Eric Cook

Chief Digital Strategist

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Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



It’s been an amazing 12 months! I still remember sitting in the crowd of 5,000+ attendees at the 2018 Social Media Marketing World’s final session, when Pat Flynn took the stage. I was inspired by the online communities he created and the impact they had - both on people and industries. And I couldn’t stop myself from thinking how helpful that kind of community could be for bankers! 

For years, banks have been playing “catch up” when it comes to online marketing. Many bankers are told to “just post something” and expected to figure out strategies on their own. There wasn’t an online community for bakers to be informed about industry trends and stay up-to-date with today’s most effective strategies and tools - especially ones that meet high standards and regulatory requirements for financial institutions!    

And so, after that event, we started building The LinkedBanker. When we launched in 2020, little did I know just how important our online community would become. In an instant, the world went virtual. Bankers everywhere were scrambling to find the best ways to reach their customers and keep them informed. But our LinkedBanker members? They weren’t scrambling. They weren’t figuring it out on their own. Each month we met, discussed, collaborated, and celebrated online marketing strategies. 

We also developed a learning platform for our recorded masterclasses. We introduced our private “social network” so LinkedBanker members could ask questions and share resources. And we created a chatroom for support and laughs. 

Our initial 18 “Founding Members” quickly spread the word and shared the program with their team and colleagues - and we’ve continued to grow since. So much so that we brought in a fantastic community manager, Madison, to hop in with resources and facilitate networking connections. And I couldn’t be more proud of our M&M (monthly mastermind), especially our breakout sessions where LinkedBanker members set goals and support each other in reaching them.  

And that’s just the beginning! 

We’re already in the process of creating bonus training, revamping our live video schedule, and bringing in even more special guest speakers and industry experts to the fold!

Community matters - in both our personal and professional lives. And The LinkedBanker community is truly one of a kind. If you’re interested in becoming a member and joining our monthly masterminds (including the recordings of our previous ones!), having a resource that keeps you “in the know” about popular and effective(!) trends, and building your network of like-minded bankers, then head over to The LinkedBanker’s Join Page to get started!

Would you like to connect with me to learn more about The LinkedBanker? 

Schedule 30 minutes with us and we can walk through any questions you have to find out if this is the right fit for you. 


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