Summary:
The following webinar was originally posted on May 13th, 2020 as part of a series of shows focused on WSI’s 3rd edition of the best-selling book, Digital Minds. For each of these webinars, I spent time with fellow authors and discussed their chapter - and the strategies it contains to help get the most out of your digital marketing strategy. Enjoy! ~Eric :-)
It’s no secret that today’s customers are much different than they used to be… especially now thanks to the culture-changing impact of COVID-19, social distancing, and shelter-at-home orders.
Now, more than ever, customers are having to rely on the online world as a proxy for the “real thing,” and even when we do get to go out, having to wear a mask and remembering to keep at least 6-feet from another person is a real challenge.
While the arrival of a global pandemic was not even a thought in anyone’s mind at the time the third edition of Digital Minds was released, it was apparent at the end of 2019 that consumers' buying habits had started to change. The ever-evolving role of digital strategy and online marketing must continue to adapt to help businesses connect and engage with their audience.
The status-quo is not an acceptable means of building your brand online, and this session will help put you in the mindset of why embracing a digital focus is critical to your long-term success, regardless of what industry you are in.
Meet the Author
Valerie first joined WSI in 1999. As President of WSI, Valerie is responsible for providing support and education to the WSI global network. She is also charged with managing the innovation of the WSI business model as a whole.
Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.