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Managing and Nurturing Your Database with WSI’s Alison Lindemann

Webinars

Managing and Nurturing Your Database with WSI’s Alison Lindemann

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of DigitalRCP.com, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.

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Summary:

The following webinar was originally posted on April 29th, 2020 as part of a series of shows focused on WSI’s 3rd edition of the best-selling book, Digital Minds. For each of these webinars, I spent time with fellow authors and discussed their chapter - and the strategies it contains to help get the most out of your digital marketing strategy. Enjoy! ~Eric :-)

As we find ourselves in one of the most challenging times of our careers, communication with our clients has never been as critical as it is now.

Reaching out to customers and prospective customers with appropriate, targeting messaging leads to higher ROI. 

With the latest advancements in technology, there’s no need to rely on paper notes or excel spreadsheets to run your business! There are many new solutions for housing your prospect and client data, depending on how much work you need the platform to do for you. Many companies use Customer Relationship Management (CRM) software to help their sales and support teams, and a growing number use Marketing Automation software to aid their marketing department in generating more and better leads.

 

We will review the basics of managing your customer database to increase profitability. We will also chat about Marketing Automation as a strategy to generate better and more leads!

 

Meet the Author - Alison Lindemann

AlisonLindemann-updatedAfter 17 years in the corporate management world, Alison joined the WSI team in 2004. Consistently a top 25 revenue earner within the WSI network and a WSI Top Gun, Alison’s digital agency is located in the Los Angeles area. Alison has expertise in both traditional and digital media, as well as strategic planning, competitor analysis and search engine optimization. 

Her agency offers a full array of digital marketing services which include web design, search marketing, social media, email marketing and marketing automation. Alison holds a BSBA degree from Washington University in St. Louis - Olin Business School, and holds the CPCU Designation, ARP Designation and numerous certifications including Advanced Social Media and Adaptive SEO. She is very involved in the non-profit world and sits on the board of Soroptimist International of GSCV as well as Circle of Hope.

 

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