Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

Here at WSI, we believe it is important to share our ideas and success stories to help make YOU smarter. We think our Blog is a great way to get started, as well as guide you to your own success.

Join me in Madison for the 2019 GSB Sales and Marketing School

Digital Marketing

Join me in Madison for the 2019 GSB Sales and Marketing School

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



I’d like to invite you to join me September 29-October 4 for the 2019 Graduate School of Banking Sales and Marketing School.

I’m super excited to have been added as faculty for this, the second year of this unique banking school program. It’s the only one to blend marketing and sales disciplines, featuring great topics, best of breed instructors and one full week of learning, strategizing and networking.

Here’s just a few of the practical subjects we’ll feature

  • Digital Marketing
  • Brand Management
  • Marketing ROI
  • The Four Pillars of Prospecting
  • Retail Sales Strategies
  • Performance Leadership
  • Marketing and Sales from the CEO's point of view

GSB SMS Testimonial

Our world class instructors come from community banking and consulting

There’s a 50-student limit...

This allows for hands-on learning and one on one interactions with every instructor. We’re getting full, so register now. For more information about the program, check out the following video from the 2018 Sales and Marketing School session.

Reserve your spot today!

Don’t delay… if you’d like to take your sales and marketing skill set to the next level, be sure to join us in Madison for the 2nd annual GSB Sales and Marketing School.


Contact author

scroll top