YouTube just rolled out a new way to connect content creators and community members across its platform. Say hello to handles, a fresh new method of crafting your brand on YouTube.
But what is a handle and should banks be paying attention to this new feature? Let’s dive into this latest social media development and explore its potential for your bank’s next marketing move.
Making a Name for Yourself
If you’ve ever posted anything on YouTube, your channel already has a name. You chose this name when you set up your channel, on the same page where you selected your profile picture, wrote your “About Me” info, and sorted through the other unique branding options available on YouTube. In many cases, users choose their real names or the name of the brand they represent. So why do you need a handle if you already have a name? YouTube’s new Handles function provides a simple solution to finding your bank / tagging your bank on YouTube.
“Handling” the Problem
If you’ve ever used Twitter, you’re likely familiar with how handles work. A handle is a username that is unique to each channel. Each handle begins with an “@,” followed by the username (i.e., “@youtube,” etc.). When used in the video description or a comment, the username automatically becomes a link to the indicated YouTube page. For example, here are two handles being used for two different brands:
The real draw of handles is that each is distinct. Handles are not shared in the same way channels might share a name. Every time your handle is tagged in a video, mentioned in a comment, or brought up in a conversation on YouTube, there is a direct connection to your channel right there in the text. This helps other users find and discover you without confusion.
Stake Your Claim and Create Your Own Handle
It’s important to take action, if you’ve not done so yet, and lock down your preferred handle to help protect your bank’s brand. Ideally, your handle will be the same as the one you’re using across other social platforms, such as Twitter and Instagram. When selecting a handle for your bank’s channel, navigate to the “Channel Customization” menu. Under “Basic Info,” you’ll be able to find space to submit your idea for a handle.
However, several channels might carry identical names. Don't get discouraged if you get an error message stating that your ideal handle is already taken. Some simple variations can give you a handle that is memorable and remains on brand.
For example, if you want @awesomebank to be your YouTube handle but it’s already been taken, try adding information about your home state, year founded, or other bits of trivia. A new handle might look like @awesomebankMI, or @awesomebank1920. Don’t be afraid to experiment until you find the handle that’s just right for you.
Perfecting your bank’s social media strategy takes a team. With our years of experience, let WSI Digital be your strongest player. Reach out today to learn how our digital marketing experts can help you reach wider audiences with greater impact.