Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

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Introducing Something Cool for Bankers -


Introducing Something Cool for Bankers -

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



While the focus of this week's show was spent introducing you to a new initiative that I've launched called The LinkedBanker, I kicked off the show acknowledging and thank all of the prior guests from the Digital Minds book chapter series. 

I'm pretty proud of my WSI colleagues and the great work they've done in producing the third edition of digital minds and it was a real pleasure speaking with everyone to get their insights on how digital marketing strategies continue to shift and change the lives of businesses who embrace it. 

I also talked about a new feature I discovered on LinkedIn called LinkedIn Assessments that will allow you to validate your knowledge in chosen skills that demonstrate your professional proficiency.

You take a timed quiz and can take it either on desktop or via a mobile device and once you achieve a 70% passing score, the additional validation that you've passed a quiz is added to your skills section on LinkedIn. This is just one more way to boost your personal credibility on LinkedIn and show others what you know.

Now, back to The LinkedBanker initiative...

I'm super excited about the release of this membership community, specifically focused on the banking industry to help bankers better leverage their time and get the most out of social media and digital tools to build their personal brand and establish themselves as subject-matter experts. We’re building the platform on the backbone of the Thinkific system and have close to 20 banking professionals already signed up with accounts and are interested in being part of our community. If you're a banker, I invite you to sign up for an account today and join us.

Be sure to stay tuned for updates as things evolve!



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