Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

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Establishing a Customer Loyalty Strategy with WSI’s Jason McCoy


Establishing a Customer Loyalty Strategy with WSI’s Jason McCoy

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



The following webinar was originally posted on May 20th, 2020 as part of a series of shows focused on WSI’s 3rd edition of the best-selling book, Digital Minds. For each of these webinars, I spent time with fellow authors and discussed their chapter - and the strategies it contains to help get the most out of your digital marketing strategy. Enjoy! ~Eric :-)

No matter what your business – Manufacturing, Construction, Retail Sales (Storefront or E-commerce), Service, etc. – the ultimate goal is to reach a relationship with a customer.

We are all familiar with that arrangement and we focus vast amounts of resources marketing for that purpose. But do we really want to attract these customers for a one off sale or are we looking for a continued mutually beneficial interaction?

It costs up to 5 times more to acquire a new customer than to retain an existing one.

An existing customer that has a relationship with you is also 50% more likely to branch out from the item that you currently provide to them to another item that you offer and 31% more likely to spend additional money with a business that they frequent.

Marketing to acquire new customers is extremely important. Unless you exclusively want a series of “one-night stands”, developing lasting relationships will provide a more robust bottom line.

This discussion will guide you towards understanding how important the Customer Experience is to your business and extending your relationships with customers to increase their Life Time Value (LTV).


Meet the Author - Jason McCoy

As an Industrial Engineer and Marketer, Jason McCoy is an avid customer experience advocate. While starting his career as a Process Improvement Specialist, he was ultimately recruited to develop improved product offerings while at AT&T.

He has invested significant time listening to the Voice of the Customer (VOC) to understand 





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