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Did You Know...Edition 50: Google Search Console

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Did You Know...Edition 50: Google Search Console

Elle Humphries by Elle Humphries

Director of Marketing

Contact author Full biography

Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!

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Summary:

Feel like you need an extra set of hands on your website? Google Search Console is a free service offered by Google that helps you monitor, maintain and troubleshoot your site's presence in Google search results.

Why do you need Google Search Console?

Search console tools and reports help you measure your site's search traffic and performance, fix issues, and make your site shine in Google search results. This will allow you to relinquish the reins to the experts at Google to monitor your site, while you focus your time and energy on other aspects of your business. Google Search Console also helps you to know the queries for which you received an impression on the search engine results page. This allows you to understand your consumers, what they like and dislike, as well as what they choose to engage with. Overall, this will increase your retention and interaction rates with consumers, by providing you with information on what content to produce. 

On the other hand… 

Google Search Console also provides assistance with finding the index and crawl errors on your website. Just sign into your account, add your website’s information, and invite google crawlers to your site! Now you may be wondering, what is a crawl error and website index? Crawl errors occur when a search engine tries to reach a page on your website but fails. A successful search engine can actively access every single page on your site, for example, moving from your resource section all the way to your home page. When the search engine fails, this is where Google Search Console will come in and troubleshoot the error, and provide a solution. As for an index, this is another name for the database that was utilized by the search engine. This contains all the information that Google, or other search engines, can gather from your site. 

Overall, Google Search Console is used by many businesses as a support system for their websites. Companies alleviate stress and wasted energy on the technical aspects of their brand, by giving control to Google Search Console, to troubleshoot their issues. 

Now you know! 

Research: https://search.google.com/search-console/about & https://www.wedoeconsult.com/benefits-using-google-search-console-rank-faster/
 

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