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Did You Know...Edition 48: Lead Magnets


Did You Know...Edition 48: Lead Magnets

Elle Humphries by Elle Humphries

Director of Marketing

Contact author Full biography

Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!



Ever wonder what makes lead generation so successful? Lead magnets. Lead magnets are the smart approach to lead generation also known as a bribe-to-subscribe offer. They are also a way to get your visitors information in exchange for something valuable. 

What do lead magnets do?

  • Lead magnets… 
  • Are engaging 
  • Generate quality leads
  • Provide good brand experience 
  • Are shareable 
  • Promote your brand as an expert 

Lead magnets are equipped with the technology to get to know your consumers on a personal level.

Therefore, lead magnets “know” your customers' problems and can offer an immediate solution (that's why they can be so irresistible). This type of content has one of two names, content bait, and/or carrot content. Why such strange names? What do they mean? Content bait (or carrot content) is any piece of content that provides clear and immediate value to your audience. This type of content is often used to lure in your audience by creating content designed to attract backlinks. Common types of content include controversial content, data, guides and newsworthy pieces.

How do I know if I have engaged with a lead magnet before? 

Examples of lead magnets: 

  • White papers
  • Cheat sheets 
  • Quizzes
  • Templates
  • Ebooks
  • Checklists
  • Widgets
  • Webinars 
  • Live Demos 
  • Special Offers

In conclusion… 

Lead magnets are something that you have definitely engaged with before, but likely you were unaware of at the time of interaction. Therefore, lead magnets have increased your company's overall knowledge of your customer base, which in turn, has led to the increase of your sales and revenue, whether you were aware of it or not! So why not give lead magnets a shot? Because you probably already have! Lead magnets give your site visitors something they need or may be interested in from professional tips and data, to enjoying amusement. All you need to do is offer a free exchange-and that's it! 

Now you know! 

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