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Did You Know...Edition 44: Organic vs. Non-Organic Marketing

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Did You Know...Edition 44: Organic vs. Non-Organic Marketing

Elle Humphries by Elle Humphries

Director of Marketing

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Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!

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Summary:

Which form of marketing is more effective? Organic or non-organic? Do you know the difference? Well, for starters, paid search traffic is attributed from visitors clicking on a link in an advertisement or a sponsored listing that a business has paid for in order to appear at the top of search results. Therefore, paid search traffic is a form of non-organic marketing, due to the fact that there is monetary promotion involved. If a company builds a social platform from the ground up without any paid ads or promotion, that would be an organic way of growing a business. 
 

Where does organic search traffic come from? 

Organic Search Traffic comes from people finding business links among search engine results. It is often assumed that with an increased budget in ad spend, a website will have increased visibility. While that can be true in some instances, research shows that on average, organic search leads have a 14.6% close rate. This is in comparison to the 1.7% close rate for outbound marketing leads. This provides marketers with a higher success rate with organic search leads (which may cause a shift in focus for the company). 

No surprise that Google is the most popular search engine, right? 

Every month there are more than 10.3 billion google searches. Marketers over the years have found a way to capitalize on that number and use it to benefit their organic growth. For example, research shows that results on the first page of google receive 92% of all search traffic on google. So we want to be on the first page, right!? How is that possible? Well, 33% of clicks from organic search results go to the very first listing on Google. Again, with the value from organic marketing efforts, there is no money funneling into this approach and you are able to see growth in your campaigns. Overall, this will increase revenue, consumer engagement and interaction, and brand awareness. 

So which one is better? 

One is simply not “better” than the other, however, there are pro’s and con’s to each! We hope that this helped you decipher which mechanisms to use in your next marketing campaign! 

Now you know! 

Research: https://www.impactbnd.com/blog/organic-search-vs-paid-search

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