With that being said, Google Analytics is built to work with Google's advertising and publishing products so you can use your insights from analytics to help you reach the right consumer. Reaching the right consumer is half of the battle, the other half is understanding if your consumer is interacting with your content. With Google Analytics, it makes it so much easier to understand how your site and app users are engaging with your content (so you know what's working and what is not!). 

So what else can Google Analytics do? With Google Analytics, a company can generate custom reports, integrate with other tools, show real-time traffic data, rank pages by popularity, track campaigns and more! This is every digital marketer's dream! If you let Google do some of the heavy lifting, then you can sit back and focus on engaging with consumers on a more personal level.

On the other hand, with new advancements in the digital space, it is challenging to keep up with all of the new platforms and data that needs to be tracked. Lucky, for us, Google has simplified this process, by solidifying themselves as specialists in this field. They are allowing their programs to be readily available to all companies and they promise to analyze data quickly by encouraging collaboration with easy-to-use interfaces. Although the data from Google Analytics is typically a large amount of information, we, as marketers, are capable of processing and sharing huge amounts of data in a snap while using our configuration API’s to keep things flexible. Cool, right? Take advantage of THE expert in the industry and use Google Analytics to get ahead of your competition! 

We hope this helped you learn about all the possibilities within Google Analytics! 

Now you know! 

Research: https://marketingplatform.google.com/about/analytics/benefits/