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Did You Know… Edition 29: Audio & Podcasting

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Did You Know… Edition 29: Audio & Podcasting

Elle Humphries by Elle Humphries

Director of Marketing

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Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!

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Summary:

15% of people who listen to podcasts listen at least once a week . With that being said, what do YOU do to pass the time? 45% of global internet users between the ages of 25-34 listen to podcasts! Podcasts recently spiked interest in consumers within the past couple years. Interestingly enough, 51% of US consumers have listened to a podcast at least once in their lifetime. 

Podcasts share a lot of similarities with audio books, however, they have their differences. Podcasts are hosted by one or more individuals who are prompted by the category in which they have claimed. There are a variety of different categories but to name a few: news talk, comedy, advice columns, educational, career/industry driven, and many more. Whereas, on the other hand, in the audiobook sector, it is one individual reading a novel aloud. The two options are different, but share the same purpose for consumers. They provide a way for people to get entertainment and/or interaction while also maintaining a busy lifestyle. To aid this claim, it is said that 49% of podcast listening happens at home and 22% of podcast listening happens in the car. Therefore, allowing the consumer to choose when they have time to listen, and reaching them at a time convenient to them. 

How do we know that podcasts and audiobooks are on the rise?

Statistics show that 40% of people listen to podcasts, and 1 in 5 people listen to audiobooks. Therefore, making both mediums amazing opportunities to reach your target audience in a unique way (which would eliminate room for competition).. On the other hand, Podcasts are often sponsored by businesses, to which they are required to share information or advertisements based on their sponsors and their requests. This type of investment would end up returning more on your investment (ROI) than the initial down payment of starting a podcast on your own. With that being said,  this creates an opportunity for word of mouth marketing and brand loyalty per podcaster channel or individual podcaster. Furthermore, with approval from the podcast host, this also allows you to gain positive recognition among consumers.  Is that awesome, or what?

Overall, 15% of people who listen to podcasts listen once a week. Therefore, brand recognition and loyalty would not be hard aspects to obtain for you and your business. 

Now you know the importance of podcasts and audiobooks! 

Resource: https://optinmonster.com/content-marketing-statistics/#audio 

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