Recently our chief digital strategist, Eric Cook, had the unique opportunity to be once again featured on Banking on Digital Growth, the banking-focused podcast hosted by James Robert Lay, founder and CEO of the Digital Growth Institute. Banking on Digital Growth began as a simple project to help consumers navigate the world of finances and has grown to become one of the most popular podcasts in the banking industry.
On June 8, 2022 (two years after their podcast launch), James Robert hosted his 200th episode alongside executive producer Robb Cohen. Throughout this special episode, the duo recapped some of the highlights from their favorite interviews with financial industry experts. They noted memorable quotes and pieces of advice that can promote the financial well-being of any consumer or business owner. These conversations spanned topics ranging from influencer marketing to the difficulties that come with beginning a banking marketing campaign.
Eric’s conversation with Lay from Episode 81, “Social Media Secrets: Relationship-Building in a Digital World (With Eric Cook),” was featured as part of the larger discussion around connectivity between potential customers and the banks that want to serve them. Specifically, Eric dove into the power of social networking as a key strategy in helping the world (or at least your local community) get to know you, like you, and trust you - so they will eventually want to do business with you.
He noted that bankers often hesitate to fully engage with social media due to privacy and security concerns. Will they get in trouble for posting on company time? What can they say about a customer story without violating the bank’s confidentiality agreements?
But turning the question around and asking how you can make the customer’s non-banking needs the center of your messaging eliminates these concerns. When the client is the main focus of your social content, you can talk about so much more than banking. You can share time management tips and DIY hacks – anything that makes a positive association with your bank while helping the community at large. Making even non-customers the focus of your social media posts will build positive branding strong enough to bring in new customers, even without a direct marketing component.
This kind of all-sides-win approach is precisely the kind of marketing advice and developmental support you can expect from working with Eric and our team of digital marketing strategists. At WSI, we understand that your bank is an anchor for your community, and we work with you to build visibility online in ways that speak to the goals and dreams of your friends and neighbors. We help your community bank grow so that you can help your community thrive.
Interested in working closely with Eric Cook, or simply want to explore all that WSI has to offer? Contact us today to find out how we can help take your bank’s digital marketing strategy to the next level.