Website and Marketing Analytics Made Easier
Whether it’s baseball, soccer or cricket, fans of all major sports know their games revolve around statistics. Baseball in particular relies heavily on player statistics and measurement, which makes it extremely similar to digital marketing. And that was before the dawn of sabermetrics (a set of metrics that takes measurement to a whole new level). Athletes and teams are measured by an analysis of the stats they produce, which is exactly how digital marketing campaigns are evaluated.
Sports aside, analytics isn’t the easiest digital tactic to grasp, in theory or in practice. But it is one of the most important, because if you aren’t measuring your business’s campaigns, then you’ll never know whether they’re working or how they can be improved. And make no mistake, your campaigns will need to be tweaked and tinkered with; constant iteration is the key to keeping up with the shifting landscape of the Internet.
Data Is Your Friend
Any discussions involving aspects of digital marketing campaigns such as conversions, traffic and links is really centered on website and marketing analytics and measurement, since that’s where the data comes from. Without the metrics, we wouldn’t know how many people visited your site and the number of them who converted into customers. Marketers and businesses would be operating in complete darkness, essentially guessing based on biased perception.
If you need help making sense of website analytics