Understand Your Customers Better
Designed to help community bankers "connect the dots" between their existing customer base and how to properly market to them online, we've developed a service called Persona+. This enhanced functionality takes a limited set of data from your core system such as name, address and high-level account profile information, and cross-matches it with available consumer niche codes and personality information.
We then enhance this data with pre-existing profitability assumptions and create a dozen persona profiles to help you identify your primary customer types. With Persona+ we help take the guesswork out of what your customers look like and give you actionable information for not only future digital strategies, but your other advertising and product promotion efforts as well.
With over 15 years of experience as a community banker himself...