It's Hard, But We're Wizards
Like Harry Potter and Gandalf.
But seriously, why isn’t SEO an exact science? For starters, Google changes their algorithm almost daily and they don’t disclose the varying weights of key ranking factors. This means that SEO involves gathering as much information as possible and making some informed and educated guesses using other available sets of data.
Sounds pretty confusing, but lucky for you we’re experts. WSI’s SEO solutions include competitor analysis, keyword research, content audits and on-page optimization. This mix gives you the best shot at ranking for search terms that are relevant to your business and also backed up by real search data that suggest people are looking for you.