Understand Your Customers Better

Designed to help community bankers “connect the dots” between their existing customer base and how to properly market to them online, we’ve developed a service called Persona+. This enhanced functionality takes a limited set of data from your core system such as name, address and high-level account profile information, and cross-matches it with available consumer niche codes and personality information.

We then enhance this data with pre-existing profitability assumptions and create a dozen persona profiles to help you identify your primary customer types. With Persona+ we help take the guesswork out of what your customers look like and give you actionable information for not only future digital strategies, but your other advertising and product promotion efforts as well.

Persona Plus

Let us help you understand your customers better

Get in touch with an expert today.


Here are a few testimonials from our happy customers

  • 1st-State-Bank-Logo

    "When 1st State Bank was contemplating getting involved with social media, we invited Eric from WSI to present to our board of directors to lay out a strategic vision for how we could participate as a bank..."

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    Margo Winieckie - Senior Vice President, 1st State Bank

  • Andover-logo-2018

    "When the bank needed to update our website and take the next step in our evolution, we selected WSI to be our strategic partner. Together with his talented team of digital professionals, Eric not only led us through the process..."

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    Craig Cumberworth - President, Andover Bank

  • testimonial-FBB-logo

    "I continue to work with WSI because they understand the challenges community banks face. Whether I am looking for high- level strategic insight or someone that understands the nuts and bolts of getting something accomplished from a digital perspective, I know I can trust WSI..."

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    Chad Montgomery, Marketing Director - First Bank of Berne

  • testimonial-TB-logo

    "Working with WSI doesn't even feel like work. It's a comfortable, professional partnership that has yielded great things for our bank. The expertise, competency and reliability of everyone at WSI is amazing! They are always willing to help, and they genuinely want the very best for their clients..."

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    Deanne Murdoch, IT/Marketing Director - Thumb Bank & Trust

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