
| 89% of U.S. Internet users use search engines on a regular basis. Source: Pew Internet & American Life Project |
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| Search engines are now the #1 resource used by consumers looking for products and services from local businesses. Source: Nielsen Online |
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| Online advertising drives $6 of in-store revenue for every $1 spent online. Source: Yahoo! and comScore, "Research Online, Buy Online" |
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| When purchasing a product or service from a local business, 74% of consumers use search engines to look for information. Source: Nielsen Online |
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| 80% of contacts made after a local search were made offline. 87% of purchases completed after a search were made offline. Source: comScore / TMP Directional Marketing |