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Knowledge Center
Knowledge Center: Whitepapers
Please feel free to browse our selection of Whitepapers available to you at no charge. If you are interested in discussing any of the information you find here (or how WSI can apply the same techniques to benefit your business), please contact us and we'll be happy to talk further!
Available Whitepapers:
Social Signals Highest Correlating Factors With Google Rankings (140 KB)
Thinking that social engagement is all about "just" being on the social networks? Think again. This document shows you how social signals are being picked up by the search engines and can help with your organic SEO rankings when people go online searching for your business.
Blogging to Build a Reputation Online (232 KB)
Is Mobile Really More Secure Than Online Banking? (84 KB)
Is SEO Worth It? (580 KB)
Online Marketer's Segmentation Guide (170 KB)
What Should Your Top 2013 Marketing Budget Items Be? (660 KB)
This study from MarketingProfs reveals that e-mail, social, mobile and SEO/PPC (search) top the list of marketers' budgets for the new year.
What's Your Mobile Strategy? (163 KB)
Fast Facts
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89% of U.S. Internet users use search engines on a regular basis. Source: Pew Internet & American Life Project |
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Search engines are now the #1 resource used by consumers looking for products and services from local businesses. Source: Nielsen Online |
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Online advertising drives $6 of in-store revenue for every $1 spent online. Source: Yahoo! and comScore, "Research Online, Buy Online" |
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When purchasing a product or service from a local business, 74% of consumers use search engines to look for information. Source: Nielsen Online |
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80% of contacts made after a local search were made offline. 87% of purchases completed after a search were made offline. Source: comScore / TMP Directional Marketing |
