Internet Business Solutions 
When Results Really Matter

Any organizations' resources can be stretched by the variety of demands it faces. By tapping into our worldwide skills base we are are confident that we will always bring to bear the correct knowledge and expertise for every project.

About WSI: Certified Internet Business Consultant - Eric Cook

Eric has been involved with the Internet since 1995 when he taught himself "HTML" and created the first website for a community bank where he was working as a management trainee, making his employer one of the first community banks in the nation with a presence on the web. Over his 15-year banking career, he took that website through several different incarnations and was responsible for numerous leading-edge technology innovations including real-time debit/ATM processing, online banking and bill payment and most recently an online mortgage lending service. He served his industry on several committees at the local and state level, most recently as Chairman for the Michigan Bankers Association’s Operations and Technology Committee for the three years prior to joining WSI.

Recognizing the potential of the Internet and his unique ability to help businesses better understand what’s possible, Eric made the decision to pursue his passion for technology full-time. In an industry where providers typically adopt a narrow “technology-focused” approach, Eric is able to use his business experience to better help customers develop a comprehensive strategy that is based on sound business principles. With his love for technology, he is able to help customers make better decisions and consider the “big picture” to help ensure long-term success for their Internet solution. Now in partnership with WSI, Eric is backed by the strength, experience and resources only a company like WSI can provide.

Education and Community Involvement

Eric holds a double-major BA in Business Administration and Psychology from Alma College as well as an MBA from Western Michigan University, where he was inducted as a member of the Phi Kappa Phi Honor Society for being in the top 10% of his class. He is also a graduate of the prestigious Graduate School of Banking at the University of Wisconsin in Madison, where he currently serves as a faculty member and teaches on Social Networking and Internet Marketing. He serves his community in various roles and has served as Chairman of the Marshall Area Chamber of Commerce, is a member of Rotary International, sits on the Marshall Community Foundation as a member of the grant review committee and is a past member of Marshall's DDA and Recreation advisory boards.

Personal

Eric and his wife Alicia reside in south-central Michigan with their two Golden Retrievers and recently celebrated their 11-year anniversary. In addition to enjoying his “family time”, Eric is an avid cyclist and founded Pedaling with a Purpose™, a non-profit organization dedicated to helping fellow cyclists raise money for worthy causes through the sport of bicycling.

Help Make a Difference

In 2002 Eric had the life-changing opportunity to meet Christi Thomas, the brave daughter of a fellow GSB classmate, who was diagnosed with a rare form of childhood cancer called Neuroblastoma. Over her four-year long battle against the disease, Eric was known around the world as “Christi’s Webmaster” as the website he created for the family surpassed one million hits and attracted visitors from across the globe. While Christi unfortunately passed away in the fall of 2006, this experience had a profound impact on his outlook on life and the true “power” of the Internet. Because of the impact she had on his life, Eric is donating a portion of profits to childhood cancer research efforts in Christi’s memory.

Our Team

We believe in a team approach to web marketing and Internet strategy.  By combining business and marketing executives, website design and development professionals, and search engine and analytics experts, we can develop an integrated strategy that makes the most effective use of your marketing dollars. Because we all have different skill sets, our round table of professionals can work on their individual area of expertise and in harmony with each other to develop a solution that is professional and optimal from every standpoint.

We know that great design, search engine position or even the newest technology alone, will not be enough to effectively maximize the power of the internet.  It is the combination of creative, analytical, technical and business minds that can best ensure success.

Each WSI Internet specialist is a vital part of your website design and development team.  They include:

• Business and Marketing Professionals
• Production Managers
• Web Graphic Designers
• Technology Developers
• Website Programmers
• Flash  Developers
• Website Copywriters
• Photographers (as needed)
• Search Engine Analysts

Contact us to arrange a time for us to chat about your unique business needs and how we can help put the power of the Internet to work for you.