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Knowledge Center
Knowledge Center: Podcasts
We have the following podcasts available for you to listen to and learn more about WSI and our approach to Internet marketing. If you are interested in discussing any of the information you find here (or how WSI can apply the same techniques to benefit your business), please contact us and we'll be happy to talk further!
Archived Podcasts:
Hugging the Ogre - An Introduction to SEO (7670 KB)
This MP3 interview, entitled "Hugging the Ogre", was with James Brown, the International Account Manager for WSI Web Words. It helps explain the process of an effective Search Engine Optimization (SEO) strategy. By focusing on quality content and knowing what the search engines are looking for, we can help to increase the chances of improving your search rankings.
Fast Facts
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89% of U.S. Internet users use search engines on a regular basis. Source: Pew Internet & American Life Project |
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Search engines are now the #1 resource used by consumers looking for products and services from local businesses. Source: Nielsen Online |
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Online advertising drives $6 of in-store revenue for every $1 spent online. Source: Yahoo! and comScore, "Research Online, Buy Online" |
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When purchasing a product or service from a local business, 74% of consumers use search engines to look for information. Source: Nielsen Online |
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80% of contacts made after a local search were made offline. 87% of purchases completed after a search were made offline. Source: comScore / TMP Directional Marketing |
