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(Webinar Replay) Smarketing in Banking: Aligning Sales and Marketing to Drive Growth and Relationships

Webinars

(Webinar Replay) Smarketing in Banking: Aligning Sales and Marketing to Drive Growth and Relationships

Elle Humphries by Elle Humphries

Director of Marketing

Contact author Full biography

Full biography

Elle has been involved with the WSI Team and has been helping them simplify the internet since 2016 when she came on board as a marketing intern. Elle became a full-time digital strategist in May of 2017, in which she focuses her talents on Project Management and Digital Marketing for the WSI team.

Elle is now the Director of Marketing for WSI as she brings many attributes to the table, such as social media marketing, email marketing, display/search marketing, search engine optimization, content creation, customer relationship management, project management, and more!

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Summary:

Replay now available! On August 21, 2025, Eric Cook and Jack Hubbard shared how banks can win market share, wallet share, and the often-overlooked mindshare by breaking down silos between sales and marketing. Watch the replay to see how aligning your teams can drive growth and stronger customer relationships.

Check Out The Replay From Our "Smarketing in Banking" Webinar!

In this session, Eric Cook and Jack Hubbard explored why market share and wallet share are harder to win than ever before—and why too many bankers overlook the most important piece: mindshare. They showed how capturing space in your customers’ minds is critical for long-term relationships, and how eliminating silos between sales and marketing is the key to making it happen.

You’ll see how Eric and Jack broke down strategies to:

  • Bridge the gap between sales and marketing
  • Align teams to drive growth and stronger relationships
  • Compete for market share, wallet share, and most importantly, mindshare

Be sure to connect with us after watching the replay to discuss how we can help your bank put these strategies into action!

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