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Helping Bankers Take Their “Online Game” to the Next Level…

WSI News

Helping Bankers Take Their “Online Game” to the Next Level…

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Meet Eric Cook

Eric Cook is Chief Digital Strategist at WSI and a former community banker with more than 15 years of industry experience. Since building his first bank website in 1995, Eric has helped financial institutions navigate digital marketing, website strategy, online visibility, and emerging technology. He has led his WSI agency since 2007 and is passionate about helping banks stay relevant in a rapidly changing digital world, including the growing impact of AI. Eric holds degrees from Alma College and Western Michigan University and is a graduate of the Graduate School of Banking at the University of Wisconsin-Madison, where he now serves as faculty. He also teaches and speaks nationwide on digital strategy, innovation, and AI in banking, and is the founder of The LinkedBanker, a mentoring and mastermind community for banking professionals.

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Summary:

I'm excited to announce the launch of a brand new service called The LinkedBanker! This program has been on my mind for a number of years. If you’re a banker and interested in becoming a part of the program, I’d like to take a moment and let you know what you can expect from this amazing program, forum, and community that we’ve created.

I started The LinkedBanker because I saw the struggle bankers had when it came to effectively using social media and leveraging online tools and strategies to build their personal brand online. Lets face it, banking has been around for forever and there are a lot of rooted traditions and perspectives on how to build relationships. It can be difficult to adopt and take advantage of the ever changing world of online, not to mention the compliance issues, privacy issues and security issues. 

It's no wonder that the online space has been pretty scary for bankers in the past. I wanted to create this safe space - a supportive community - filled with expertise and guidance to help you not only help your clients and serve your customers better, but also to help YOU - your personal brand and your career growth. There is no other community like this, and I feel strongly there is a significant need for one. 

Your experience within The LinkedBanker community will give you specific steps you can use online to build your brand and establish relationships that lead to new, longer-term and more profitable customers. I want to reduce your overwhelm anytime you wonder, what should I be doing and when should I be doing it. You no longer have to figure it all out on your own. 

I have a 15-year background in banking, which means all of the tips and advice I'm sharing in the community is specifically for bankers. This helps to ensure the steps you take in your social media efforts, building your personal brand, and connecting with your customers and clients will all still be in alignment with compliance, security and the culture of your bank.

I'm looking forward to watching this forum grow and evolve because let's face it, the Internet is going to always continue to grow and evolve and we all need to stay on top of things. Rather than feeling like you're having to play catch up or feeling like you have to do everything all at once, I'm here and this community is here to help you stay ahead of the curve. Finally I plan to make the online space not only effective and lucrative for you, but also to make it pretty dang fun! 

I’m excited to welcome you to The LinkedBanker, seeing you on our masterclass calls, having you in our group coaching calls, and all the other fun activities that will be created for you within the platform. 

  • Masterclass Calls: Every month The LinkedBanker members participate in Masterclass Calls with Eric Cook and guest experts. Each Masterclass focuses on timely topics and specific tools for bankers. You don’t have to navigate industry shifts and expectations all by yourself any longer.  We got you covered!
  • Group Coaching Calls: This is your opportunity to get specific advice for your particular situation. Everything from hashtag usage to networking tips, we cover everything you’re wanting help with. Can’t make it to a call? You can send your question to Eric via The LinkedBanker portal and he’ll answer it on the call. 
  • Learning Center: The LinkedBanker members get access to a growing library of materials that educate, inspire, and direct you in your online efforts. Use our LinkedBanker Learning Center  as your go-to resource on anything and everything you’ll need as a banker to find your way online. Go at your own pace and ask questions in the group calls for even more help!

Get Started Today…

Hop over to TheLinkedBanker.com and register for an account to become part of something amazing for the banking community. I’m looking forward to seeing you there and helping in your online journey.

~Eric

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