Resources and Other Helpful Digital Marketing Content To Guide You On Your Digital Journey!

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Tracking Insights that Matter with WSI’s Andreas Mueller-Schubert


Tracking Insights that Matter with WSI’s Andreas Mueller-Schubert

Eric Cook by Eric Cook

Chief Digital Strategist

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Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.



The following webinar was originally posted on May 27th, 2020 as part of a series of shows focused on WSI’s 3rd edition of the best-selling book, Digital Minds. For each of these webinars, I spent time with fellow authors and discussed their chapter - and the strategies it contains to help get the most out of your digital marketing strategy. Enjoy! ~Eric :-)

As the saying goes… if it MATTERS, you must MEASURE it.

Well, in the world of digital marketing the good news is you can measure practically everything and anything you want. But the challenge for most business owners and marketers is determining WHAT you should be measuring and then knowing what to do with the data once you have it.

Data is everywhere these days. From Google Analytics showing you information about your website to social media statistics that reveal engagement, like, comments… There’s certainly no shortage of information. But you need to glean insights from what the data is telling you so that you can take actionable steps towards improving what’s not working - or better yet - maximizing the efforts that are working to achieve top results.

This week on the show, which is the final show in our Digital Minds book series, I’m excited to have yet another WSI colleague and good friend join me to wrap things up. It’s been a great series of episodes and certainly hope you got a lot out of them - as I know you will with this final show and Andreas’ insight.

About the Author - Andreas Mueller-SchubertAndreasMuellerSchubert

Andreas’ educational background is in Marketing (MBA) and Engineering (MSc.Eng), and he held senior management positions in the internet industry for over 20 years. As General Manager at Microsoft and Siemens, he managed multi $100M global businesses, executed several acquisitions, and drove innovative IP based solutions to global market leadership.

Andreas has always been passionate about internet-driven business model innovations and the new opportunities this creates every day. Analyzing data, understanding the competitive landscape, and creating successful marketing strategies have always been his strength. This has enabled him to deliver well-performing growth plans for his previous employers and now, for his WSI clients.




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