The following webinar was originally posted on May 27th, 2020 as part of a series of shows focused on WSI’s 3rd edition of the best-selling book, Digital Minds. For each of these webinars, I spent time with fellow authors and discussed their chapter - and the strategies it contains to help get the most out of your digital marketing strategy. Enjoy! ~Eric :-)
As the saying goes… if it MATTERS, you must MEASURE it.
Well, in the world of digital marketing the good news is you can measure practically everything and anything you want. But the challenge for most business owners and marketers is determining WHAT you should be measuring and then knowing what to do with the data once you have it.
Data is everywhere these days. From Google Analytics showing you information about your website to social media statistics that reveal engagement, like, comments… There’s certainly no shortage of information. But you need to glean insights from what the data is telling you so that you can take actionable steps towards improving what’s not working - or better yet - maximizing the efforts that are working to achieve top results.
This week on the show, which is the final show in our Digital Minds book series, I’m excited to have yet another WSI colleague and good friend join me to wrap things up. It’s been a great series of episodes and certainly hope you got a lot out of them - as I know you will with this final show and Andreas’ insight.
About the Author - Andreas Mueller-Schubert
Andreas’ educational background is in Marketing (MBA) and Engineering (MSc.Eng), and he held senior management positions in the internet industry for over 20 years. As General Manager at Microsoft and Siemens, he managed multi $100M global businesses, executed several acquisitions, and drove innovative IP based solutions to global market leadership.
Andreas has always been passionate about internet-driven business model innovations and the new opportunities this creates every day. Analyzing data, understanding the competitive landscape, and creating successful marketing strategies have always been his strength. This has enabled him to deliver well-performing growth plans for his previous employers and now, for his WSI clients.