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The "Digital Dozen" of Online Marketing - 2nd Edition

WSI Book

The "Digital Dozen" of Online Marketing - 2nd Edition

Eric Cook by Eric Cook

Chief Digital Strategist

Contact author Full biography

Full biography

Eric considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.

A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003.

Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of DigitalRCP.com, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers.

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Summary:

Now in its second edition, we wrote a book that you’re definitely going to want to read. Seriously, it gives businesses everything they need to know about digital marketing. No, really, it’s called Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing. Each chapter covers a different digital marketing tactic and is written by an expert (or ninja, or wizard) on the particular topic. It’s the perfect resource for people and businesses who want to delve into digital marketing. By the way, we hope you like the chapter on mobile... Eric wrote it (for both the first and second editions).

Now in its second edition, we wrote a book that you’re definitely going to want to read. Seriously, it gives businesses everything they need to know about digital marketing. No, really, it’s called Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing. Each chapter covers a different digital marketing tactic and is written by an expert (or ninja, or wizard) on the particular topic. It’s the perfect resource for people and businesses who want to delve into digital marketing. By the way, we hope you like the chapter on mobile... Eric wrote it (for both the first and second editions).

Buy It Now!

WSI Digital Minds

Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing is now available through all major retailers (including Amazon.com)! Check out the chapter list below if you still need convincing, otherwise visit your favorite online bookstore to order yourself a copy of our super informative digital marketing book!

WSI Book Chapters

Below is a listing of ll the chapters from the 2nd edition of Digital Minds.

  • The Digital Landscape: Framework and Strategy
  • Content Marketing is King
  • Pay Per Click: Get Leads Fast
  • Landing Page Optimization: It’s About Psychology Not Technology
  • Display Advertising: What You’re Missing
  • The Power of Adaptive SEO
  • Social Media Shakedown
  • Video Marketing: Don’t Blink or You’ll Miss It
  • Email Marketing: A Constant Drip
  • Responsive Web Design: The Future
  • Mobile Marketing: On the Move
  • Don’t Forget About Measurement  

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