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Expert Webinars for Banks and Bankers

Our webinars are designed to provide valuable insights, practical tips, and expert knowledge to help you stay ahead in the rapidly evolving digital landscape. Check out some of our past webinars below, and if you are interested in a possible webinar collaboration with Eric Cook, we’d love to talk to you about that too!

COLLABORATE WITH US ON A WEBINAR

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Our Webinars

Explore our collection of recorded webinars, where our industry experts dive deep into topics such as online advertising, SEO, social media, content creation, analytics, and emerging technologies like AI. Whether you're looking to enhance your digital presence, build stronger customer relationships, or simply stay informed about the latest trends, our webinars offer something for everyone.

(Webinar Replay) Smarketing in Banking: Aligning Sales and Marketing to Drive Growth and Relationships

Webinars

(Webinar Replay) Smarketing in Banking: Aligning Sales and Marketing to Drive Growth and Relationships

Elle Humphries by Elle Humphries

Director of Marketing

Contact author Full biography

Full biography

Meet Elle Humphries-Groom

Elle is Director of Marketing & Sales Operations at WSI, where she combines creativity, strategy, and operational leadership to support agency growth and client success. Since joining the team in 2016, Elle has played a key role in digital strategy, project management, website design, marketing, and sales operations. She brings experience across social media, SEO, content creation, advertising strategy, CRM oversight, and process development, with a strong focus on improving both performance and collaboration. Elle holds a Bachelor of Science in Marketing with a focus in Project Management and an MBA from Ferris State University. She has also earned certificates in Project Management, Business-to-Business Marketing, and Digital Marketing. Known for simplifying complex challenges and keeping initiatives moving forward, Elle helps WSI deliver thoughtful, effective solutions for clients.

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Summary:

Replay now available! On August 21, 2025, Eric Cook and Jack Hubbard shared how banks can win market share, wallet share, and the often-overlooked mindshare by breaking down silos between sales and marketing. Watch the replay to see how aligning your teams can drive growth and stronger customer relationships.

Check Out The Replay From Our "Smarketing in Banking" Webinar!

In this session, Eric Cook and Jack Hubbard explored why market share and wallet share are harder to win than ever before—and why too many bankers overlook the most important piece: mindshare. They showed how capturing space in your customers’ minds is critical for long-term relationships, and how eliminating silos between sales and marketing is the key to making it happen.

You’ll see how Eric and Jack broke down strategies to:

  • Bridge the gap between sales and marketing
  • Align teams to drive growth and stronger relationships
  • Compete for market share, wallet share, and most importantly, mindshare

Be sure to connect with us after watching the replay to discuss how we can help your bank put these strategies into action!

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Collaborate With Us On a Webinar!

Are you someone who also has a passison for serving the banking industry and loves sharing your story? Do you have valuable insights and knowledge that you would like to share with the banking community? WSI is always looking for industry thought leaders and professionals to collaborate with us on our webinars.

By partnering with WSI, you'll have the opportunity to reach a broader audience of community bank professionals, showcase your expertise, and contribute to the growth and success of the banking industry. Whether you're interested in co-hosting a webinar, presenting on a specific topic, or sharing case studies and success stories, we'd love to hear from you!

If you're interested in collaborating with us on a webinar, please fill out the form. We look forward to creating engaging and informative content together!

Collaborate on a Webinar

Please provide information below on a possible webinar collaboration.
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