Facebook Twitter LinkedIn Google Plus YouTube

WSI Blog

Here Comes Video... Are You Ready?

By Eric Cook

Google Daydream View VRThis week on my weekly webinar show, I spent some time talking about the power of video as a way to convey your brand and personality online. It also gave me a chance to brag-up my Google Pixel phone and the new Daydream View VR headset that Santa had under the tree for me (actually it was my wife, but Santa sounds more Christmas-ey). Read More

Web Accessibility Impacts All Website Owners - Things You Need to Know

By Eric Cook

Web AccessibilityBeginning in August of 2016, the issue of website accessibility under the U.S. ADA (Americans with Disabilities Act) as it relates to websites became a rather important topic of focus for my clients (and me personally), particularly because I work so closely with community bankers. Seems a law firm out of the Pittsburgh area started sending “letters requesting settlement” focused on the financial industry claiming discrimination on behalf of plaintiffs located in a variety of states where my clients are located based on ADA and WCAG 2.0 (Web Content Accessibility Guidelines). Read More

Rapid Responses & Lessons Learned

By Eric Cook

In my previous blog post about being “real time” and thinking on your feet, I shared some observations from a recent webinar on Pokémon Go. Thinking further about the webinar (because there were so many great points to share), I wanted to revisit some of my thoughts and reinforce some points.  Read More

The Unfortunate Reality of Cyberbullying - And What You Can Do About It

By Eric Cook

Cyber bullyingCyber-bulling is the use of the Internet and related technologies, such as cell phones, to harm other people, in a deliberate, repeated, and hostile manner.” This week on my weekly webinar show, I was joined by social media attorney Deborah Gonzalez, to talk about the very real issue of cyberbullying. To many, this is seen as something that we only need to worry about if we have teenagers, but she shared that 1/3 of employees report they have been the victims of this at the workplace. Read More

How Two Social CEO’s Make it happen At Their Banks

By Eric Cook

Jill Castilla and Tim MarshallOn today's Banker Education Series webinar, we discussed different strategies of how two social CEO’s are making it happen at their banks from the top down, and how they are not afraid of social media, whether its compliance, regulation, reputation management, or privacy. Our goal is to learn how: “You and your bank make social part of your organizational structure, and strategic plan, and how one must find the time to make it happen?” By doing so, we introduce two very successful bank CEO’s: Tim Marshall with The Bank Of Ann Arbor and Jill Castilla with Citizens Bank Of Edmund. They shared their different strategies, and how companies should overcome the fear of social media being “hard, scary, and dangerous.” Read More

BES - What the Heck is Apple Pay...

By Eric Cook

Kathleen CraigI'm excited to announce the second episode has been scheduled for my new Banker Education Series monthly webinar and I'll be joined by Kathleen Craig, founder and president of a cool Michigan-based company HT Mobile Apps. In addition to being a fellow "recovering banker" and had worked in the industry for several years, she also is a presenter and speaker at bank conferences and conventions. She'll be talking about Apple Pay and has some great information on her blog that you may want to check out! Read More

Announcing the Banker Education Series

By Eric Cook

Kicking off with our first webinar on Thursday, April 23rd at 3 pm Eastern, I'm excited to launch a new service designed specifically for my friends in the banking and financial service community. Entitled Banker Education Series, I'll be hosting a webinar every month featuring one of the many great folks that I've met over my 20+ years involved in the banking industry, with the first 15 of them as a community banker. Read More


Our Corporate Partners
WSI Corporate Partners
CALL US: (269) 841-5007
.