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Join me in Madison for the 2019 GSB Sales and Marketing School

By Eric Cook

I’d like to invite you to join me September 29-October 4 for the 2019 Graduate School of Banking Sales and Marketing School. I’m super excited to have been added as faculty for this, the second year of this unique banking school program. It’s the only one to blend marketing and sales disciplines, featuring great topics, best of breed instructors and one full week of learning, strategizing and networking. Read More

Join BES Episode 18 Live - BankTech & Fintech: What’s Going On? with Sam Kilmer from Cornerstone Advisors

By Eric Cook

Sam Kilmer, Cornerstone AdvisorsAre you having a hard time keeping up with all the “tech” flying around the banking sector these days? Core processors are acquiring services and rolling them into their quiver of solutions. Fintech companies are popping up to serve a variety of niche banking needs. On top of all that, you’ve got large competitors changing consumer expectations with the promise of “push-button” mortgage loans and opening a checking account on your iPhone in only five minutes! What’s a community banker to do?  Read More

Join me for Next Money Chicago 2017 and Save 25% on Your registration

By Eric Cook

Next Money Chicago 2017 
What does it take to succeed in the modern world of finance? Hear insight from the world’s most prominent founders, investors and experts disrupting the industry at Next Money ChicagoRead More

How Marketing Automation Can Help Your Bank Tackle the Top 10 Strategic Priorities for Banking in 2017

By Eric Cook

Bank Strategic Priorities and Marketing AutomationIt’s no secret I’m a big fan of the website The Financial Brand. For those of us that play in the banking and financial services space, it’s hard to visit their site and not spend half the day reading all the great articles on strategy, social media, digital change, fintech, etc. It’s like a candy store of awesome content and I typically get at least a half-dozen ideas to share with my banking friends every time I stop by. If you’re not subscribed to their email newsletter, you should do that now. Read More

Protect Your LinkedIn Account with Two-Step Verification

By Eric Cook

LinkedIn Two-Step VerificationThere's no doubting that our digital identity is pretty important, especially these days. The last thing any of us want is for someone to compromise one of our social media accounts and start posting, tweeting, connecting as us... without our permission (or knowledge). I've had two-step verification turned on for both Facebook and Twitter for quite some time and recently discovered this feature is now available in LinkedIn as well. I've enabled it, and suggest you do the same. Read More

I'm No Chicken Farmer, But if I Was... (A Story About Marketing Automation)

By Eric Cook

Baby chicken and marketing automationRecently, I've been talking a lot about the concept of marketing automation and how it can be a great way to more effectively manage visitors to your website. With advanced tracking code installed on your site, it's amazing what additional information you get about those who visit you online... and what you can do with that data to help move people along the conversion process, hopefully becoming a customer someday. Read More


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