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Whitepapers

Digital Marketing Whitepapers

WSI’s digital marketing whitepapers are designed to give you a high-level overview of a specific tactic or strategy and coincide with the chapters of our best-selling book, Digital Minds. Enjoy!

Chapter 1 - Competitor Analysis Chapter 1 - Competitor Analysis (418 KB)

Chapter 2 - Website Development Chapter 2 - Website Development (377 KB)

Chapter 3 - eCommerce Chapter 3 - eCommerce (165 KB)

Chapter 4 - Content Marketing Chapter 4 - Content Marketing (333 KB)

Chapter 5 - Social Media Chapter 5 - Social Media (213 KB)

Chapter 6 - Digital Advertising Chapter 6 - Digital Advertising (610 KB)

Chapter 7 - Landing Page Optimization Chapter 7 - Landing Page Optimization (449 KB)

Chapter 8 - SEO (Search Engine Optimization) Chapter 8 - SEO (Search Engine Optimization) (293 KB)

Chapter 9 - Mobile Devices Chapter 9 - Mobile Devices (477 KB)

Chapter 10 - Email Marketing Chapter 10 - Email Marketing (216 KB)

Chapter 11 - Marketing Automation Chapter 11 - Marketing Automation (168 KB)

Chapter 12 - Analytics Chapter 12 - Analytics (201 KB)

 

Additional Resources

Below you'll also find some of our long-time favorite whitepapers for your reading pleasure.

5-Steps to Mastering the Art of Social Selling 5-Steps to Mastering the Art of Social Selling (190 KB)

7 Awesomely Advanced Ways To Get More From Your PPC Campaigns 7 Awesomely Advanced Ways To Get More From Your PPC Campaigns (185 KB)

How To Fix The 5 Content Marketing Mistakes You Might Be Making How To Fix The 5 Content Marketing Mistakes You Might Be Making (189 KB)

How To Rethink SEO With WSI's AdaptiveSEO™ How To Rethink SEO With WSI's AdaptiveSEO™ (269 KB)

Why You Need To Enter The Wonderful World Of Display Ads Why You Need To Enter The Wonderful World Of Display Ads (214 KB)

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