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Guides

Marketing Guides

WSI’s marketing guides are intended to provide you with helpful marketing resources, which includes our whitepapers, webinars and other helpful resources. These guides are designed to give you quick and actionable takeaways, just in case you don’t have time to dive deep into an hour-long webinar or the pages of a whitepaper.

Featured Guide

Buyer Persona TemplateOur featured digital marketing guide is our Buyer Persona Creation Guide to help you define your customers and ensure content is 0n-target and relevant. Using our helpful guide will ensure that you have a clear definition of what your ideal customers look like (and how you can help). Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups

Available Digital Marketing Guides

Our other digital marketing guides include:

11 Tips for Building Your Personal Brand Using Social Media 11 Tips for Building Your Personal Brand Using Social Media (510 KB)

5 Ways to Integrate Mobile Into Your Overall Marketing Strategy 5 Ways to Integrate Mobile Into Your Overall Marketing Strategy (433 KB)

7-Point Checklist For Improving Your Website's Conversion Rate 7-Point Checklist For Improving Your Website's Conversion Rate (430 KB)

9-Point Checklist for Creating a Winning LinkedIn Profile 9-Point Checklist for Creating a Winning LinkedIn Profile (486 KB)

A Pre-Flight Checklist For Any Email Marketing Campaign A Pre-Flight Checklist For Any Email Marketing Campaign (418 KB)

Buyer Persona Template Buyer Persona Template (1933 KB)

Checklist To Ensure You're User-Friendly & Mobile-Ready Checklist To Ensure You're User-Friendly & Mobile-Ready (414 KB)

Confessions of an Email Marketer: The Science Behind Boosting Conversions Confessions of an Email Marketer: The Science Behind Boosting Conversions (479 KB)

Digital Trends and TO-DOs for 2015 Digital Trends and TO-DOs for 2015 (484 KB)

Display Advertising: 5 Terms To Remember Display Advertising: 5 Terms To Remember (286 KB)

Everything You Need To Build Your Own (Awesome) Remarketing Campaign Everything You Need To Build Your Own (Awesome) Remarketing Campaign (442 KB)

Golden Rules of SEO Golden Rules of SEO (288 KB)

Key Concepts for Matching Your Content to the Sales Funnel Key Concepts for Matching Your Content to the Sales Funnel (469 KB)

Out With The Old And In With The New AdaptiveSEO™ Out With The Old And In With The New AdaptiveSEO™ (495 KB)

PPC Success Factors PPC Success Factors (250 KB)

Seven Tips To Help You Cross 'Go Viral' Off Of Your Social Media Bucket List Seven Tips To Help You Cross 'Go Viral' Off Of Your Social Media Bucket List (424 KB)

Social Media for Business: Facebook and Twitter Social Media for Business: Facebook and Twitter (723 KB)

Social Media Relationship Management Checklist: What Is Your Platform Helping You Accomplish? Social Media Relationship Management Checklist: What Is Your Platform Helping You Accomplish? (420 KB)

Video Marketing Best Practices: Lights, Camera, Action...Now What? Video Marketing Best Practices: Lights, Camera, Action...Now What? (472 KB)

Web Analytics - How To Make Your 'Brain' Smarter With Data & Insights Web Analytics - How To Make Your 'Brain' Smarter With Data & Insights (462 KB)

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