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Join me for Next Money Chicago 2017 and Save 25% on Your registration

Eric Cook - Monday, September 04, 2017

Next Money Chicago 2017 
What does it take to succeed in the modern world of finance? Hear insight from the world’s most prominent founders, investors and experts disrupting the industry at Next Money ChicagoRead More

How Marketing Automation Can Help Your Bank Tackle the Top 10 Strategic Priorities for Banking in 2017

Eric Cook - Tuesday, December 20, 2016

Bank Strategic Priorities and Marketing AutomationIt’s no secret I’m a big fan of the website The Financial Brand. For those of us that play in the banking and financial services space, it’s hard to visit their site and not spend half the day reading all the great articles on strategy, social media, digital change, fintech, etc. It’s like a candy store of awesome content and I typically get at least a half-dozen ideas to share with my banking friends every time I stop by. If you’re not subscribed to their email newsletter, you should do that now. Read More

Protect Your LinkedIn Account with Two-Step Verification

Eric Cook - Saturday, December 10, 2016

LinkedIn Two-Step VerificationThere's no doubting that our digital identity is pretty important, especially these days. The last thing any of us want is for someone to compromise one of our social media accounts and start posting, tweeting, connecting as us... without our permission (or knowledge). I've had two-step verification turned on for both Facebook and Twitter for quite some time and recently discovered this feature is now available in LinkedIn as well. I've enabled it, and suggest you do the same. Read More

I'm No Chicken Farmer, But if I Was... (A Story About Marketing Automation)

Eric Cook - Sunday, November 06, 2016

Baby chicken and marketing automationRecently, I've been talking a lot about the concept of marketing automation and how it can be a great way to more effectively manage visitors to your website. With advanced tracking code installed on your site, it's amazing what additional information you get about those who visit you online... and what you can do with that data to help move people along the conversion process, hopefully becoming a customer someday. Read More


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