Digital Marketing Solutions for Community Banks
We know banking... and not just because we've got a checking account and built a few bank websites. Prior to starting his digital marketing practice back in 2007, Eric Cook was actually a community banker for 15 years. He started on the teller line serving customers and learning the business from the ground up. Over the years, he held just about every position in the bank and when he left to pursue his passion for the Internet in 2007, was regional president for a publicly-traded bank in south-central Michigan.
Your Bank's One-Stop Digital Partner
For a bank to remain relevant in today's online world, you cannot afford to cobble together a digital plan. But all too often, we talk with banks that have their website (which typically is not mobile-friendly), traditional advertising, email marketing, social media efforts and other "digital assets" disconnected and not leveraging one another. By getting the the experts from WSI into the mix, we'll first help to audit what's currently in place and help develop a plan to get better organized.
While you're encouraged to let us put our experience to work and become your preferred partner in these areas, we also can work with existing vendors as your liaison and add our knowledge to your organization. During his 15 years in banking, Eric was instrumental in the development of several key banking initiatives such as online banking, real-time ATM and debit card processing, core processor upgrades, website development, online lending, customer profitability, item processing enhancements... and that's just the short list. Maintaining these connections allows him to be a "technology matchmaker" for your institution and help find the right solution.
With over 15 years of experience as a community banker himself...